Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Maytronics & Dolphin: History, Growth and Reset
How Maytronics built Dolphin into a robotic pool cleaner leader, why growth reversed, and how cordless rivals, inventory and new management are reshaping the company.
Read Article →
The One Power Strategy in Small Appliances
3. What would it look like if the home appliance industry had One power?
Read Article →
Robotic Pool Cleaners Are Becoming a Backyard Robotics Battle
A swimming pool for a middle-class American family did not require much technological imagination in the past.
Read Article →
Who Will Become the New King of Robotic Mowers?
The lawn mower robot industry is entering the eve of the coronation of a new king.
Read Article →
SharkNinja’s Road to a Ten-Billion-Dollar Appliance Company
A look at SharkNinja’s path toward USD 10 billion, focusing on brand architecture, product speed, category expansion and supply-chain execution.
Read Article →
The Story of Hard Floor Washers
Tens of billions of dollars have poured into cleaning appliances in recent years, and the most important trigger is the hot sales of Tineco hard floor washers.
Read Article →
A Survival Guide Under Xiaomi Ecosystem Pressure
\"We are digging a hole. Xiaomi has released a new product, and the price is still so low. Do we still want to survive in this industry?\"
Read Article →
A Scenario Analysis of the Trade War
Two days ago, I wrote a batch of articles \"With Trump coming to power, the end of the trade war?\" Some friends strongly agreed with my point of view, while others said it was.
Read Article →
Trump’s Return and the Endgame of the Trade War
In a few days, the U.S. election will begin. The plot of the U.S. election has been full of ups and downs in the past few months, from Trump being attacked by gunmen to Biden.
Read Article →
Uwant’s Resilience in China’s Brutal Cleaning Appliance Market
Uwant’s story shows how a Chinese cleaning-appliance brand survived through product iteration, category focus and persistent marketing in a brutal market.
Read Article →