Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
iRobot Exits and DJI Enters
iRobot steps back as DJI enters the robot vacuum market, reshaping home cleaning technology.
Read Article →
Backyard Robots Are Entering the Price and Channel War
Backyard robots are entering a tougher phase as prices fall, promotions intensify and brands fight for retail, dealer and professional channels.
Read Article →
A Casual Look at Robot Vacuum Navigation Solution Companies
Robot vacuum navigation solution companies reveal the upstream technology layer behind mapping, obstacle avoidance and autonomous cleaning performance.
Read Article →
Amazon as the First Stop for Backyard Robotics Overseas
Amazon is becoming the first overseas test field for Chinese backyard robotics brands, especially robotic mowers and pool cleaners seeking early demand signals.
Read Article →
Anker’s Cleaning Appliance Strategy Analysis
An analysis of Anker’s cleaning appliance strategy across handheld vacuums, hard floor washers, robot vacuums, channels and overseas markets.
Read Article →
Can Roborock Reach RMB 70 Billion by 2029?
Roborock’s Hong Kong application proof, 2025 results and category expansion show what must happen for the company to approach RMB 70 billion in annual revenue by 2029.
Read Article →
Dyson Nautik Is Not a Real Hard Floor Washer
Why Dyson Nautik disappointed expectations for a true hard floor washer and what it reveals about Dyson’s China-market floorcare strategy.
Read Article →
Casual Gossip on DJI’s Robot Vacuum
This informal note on DJI’s robot vacuum looks beyond specifications to the industry expectations, timing and competitive pressure behind DJI’s floorcare move.
Read Article →
How Robotic Mowers Can Break Through in 2026
Why robotic mowers may break through in 2026 as boundary-free navigation, European channels and Chinese hardware brands converge.
Read Article →
MOVA Took Me to Meet a Celebrity
A field note from MOVA’s AWE launch event covering its broad product line, celebrity endorsement and product innovation ambitions.
Read Article →