Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Steve Richman and the Making of a Bigger Milwaukee
How Steve Richman helped Milwaukee turn trade-specific needs into new products, faster development and an organization capable of sustained growth.
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The Man Who Helped Build DeWalt and Milwaukee Has Joined Chervon
Joseph Galli returns as Chervon CEO. His DeWalt and TTI experience could turn EGO, SKIL and FLEX into a stronger challenge to the industry’s giants.
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TTI’s Floorcare Past: How a Billion-Dollar Business Disappeared From Its Financial Statements
TTI built a billion-dollar floorcare portfolio around Hoover, Vax, Dirt Devil and Oreck. By 2026, the segment had disappeared from its financial reporting.
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Milwaukee's Next Stop Is $20 Billion
Milwaukee now generates $10.7 billion and 70% of TTI revenue. Its next growth phase will extend from cordless tools into equipment and the entire jobsite.
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January 6, 2026 Yard Cleaning and Tool News Roundup
A January 6 industry news roundup covering CES backyard robotics signals, MOVA and Dreame outdoor products, STIHL’s Suzhou R&D center and related tool-chain moves.
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TTI’s Product Direction
TTI's product direction focuses on innovative cleaning appliances to enhance efficiency and user experience in household maintenance.
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TTI’s Cleaning Appliance Strategy
TTI’s cleaning appliance strategy should be understood through its power-tool platform logic, brand portfolio and cordless battery ecosystem.
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Milwaukee 2761: Return of the King?
A look at Milwaukee 2761, quiet hydraulic impact drivers, and the performance battle among Milwaukee, DeWalt, Makita and Worx.
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Global Power Tool Brands Are Reshaping Their Portfolios
Makita, Stanley Black & Decker, Chervon and TTI show how power tool companies are reallocating assets, channels and manufacturing footprints.
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Milwaukee 2761 and the Quiet Revolution in Power Tools
Milwaukee’s M18 FUEL 2761 shows how quiet hydraulic drivers are moving from niche comfort tools to a serious performance battlefield.
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