Original Editorial
Deep Analysis
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
FLEX's Next Century: Can It Become Chervon's Milwaukee?
From a German grinding-tool pioneer to Chervon ownership and Joe Galli's arrival, FLEX is looking for a larger place in the professional tool market.
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Less Than a Month In, Galli Is Already Building a New Team at Chervon
Eight appointments connect sales recruitment, professional channels, FLEX product development and user research as Joe Galli begins assembling Chervon's new team.
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From Supplier to Owner: How TTI Bought Dirt Devil
Michael Merriman used to ask TTI for better supply prices. In November 2002, he had to ask its founder for more money for the whole company.
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Horst Pudwill: The Man Who Built the World's Largest Power Tool Company
A customer once asked Horst Pudwill to cut his prices. He eventually bought the business. Inside the long, sometimes costly rise of TTI's founder.
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Pan Longquan and Joe Galli: Two Careers Converge at Chervon
Chervon's founder hands the CEO role to the man who once led a major rival. Their careers explain the ambition behind the partnership—and the competition ahead.
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Ten Global Power Tool Companies: Who Shapes the Industry?
The companies behind the tool brands: TTI, Stanley Black & Decker, Hilti, Bosch, Makita, Chervon, INGCO, TTS, Koki Holdings and Positec.
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The Hong Kong Company Behind Milwaukee: How TTI Grew
How Techtronic Industries turned its Dongguan manufacturing base, acquired brands and cordless platforms into a global tool business—and where that model now faces pressure.
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Steve Richman and the Making of a Bigger Milwaukee
How Steve Richman helped Milwaukee turn trade-specific needs into new products, faster development and an organization capable of sustained growth.
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The Man Who Helped Build DeWalt and Milwaukee Has Joined Chervon
Joseph Galli returns as Chervon CEO. His DeWalt and TTI experience could turn EGO, SKIL and FLEX into a stronger challenge to the industry’s giants.
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TTI’s Floorcare Past: How a Billion-Dollar Business Disappeared From Its Financial Statements
TTI built a billion-dollar floorcare portfolio around Hoover, Vax, Dirt Devil and Oreck. By 2026, the segment had disappeared from its financial reporting.
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