Original Editorial
Deep Analysis
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Ninebot vs. Roborock: Two Xiaomi Ecosystem Alumni Meet on the Lawn
Ninebot's Navimow has a head start in robot mowers. Roborock brings global robot-vacuum scale to its first full mowing season. Their contest is only beginning.
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A Survival Guide Under Xiaomi Ecosystem Pressure
\"We are digging a hole. Xiaomi has released a new product, and the price is still so low. Do we still want to survive in this industry?\"
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Mijia Robot Vacuum G1 and the Xiaomi Ecosystem
What Mijia Robot Vacuum G1 revealed about Xiaomi’s low-price strategy, supplier choices and pressure on Xiaomi ecosystem companies.
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The Xiaomi Ecosystem at the Crossroads
A new translation analyzing the Xiaomi ecosystem’s early advantages, profit dilemma, changing environment and next possible directions.
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Roborock’s IPO Prospectus and the Xiaomi Ecosystem Signal
Roborock’s IPO prospectus showed how a Xiaomi ecosystem company moved from dependent channel partner to independent robot vacuum leader.
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Some Thoughts on the Mijia Mite Removal Vacuum
What the Mijia cordless mite removal vacuum reveals about configuration, pricing, crowdfunding performance and Xiaomi ecosystem competition.
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Dreame’s Rise to RMB 10 Billion in Five Years
How Dreame grew into a RMB 10 billion cleaning appliance company in five years through Xiaomi ecosystem support, product expansion and aggressive execution.
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Dreame: A New Disruptor in the Vacuum Cleaner Industry
Dreame’s rise in vacuums shows how a Xiaomi-ecosystem company used motor technology, online channels and aggressive product rhythm to challenge established cleaning brands.
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