- The Mijia mite removal vacuum used strong hardware specifications for its category.
- Crowdfunding volume suggested meaningful consumer demand.
- The article discusses whether such a product could expand beyond a narrow niche.
Last week, I saw a few friends from Dreame who were crowdfunding for the Mijia cordless mite removal vacuum. I clicked in and took a look. The design was good in all aspects, so I ordered one for research and study.
Configured as:
80,000 rpm brushless motor
16KPA powerful suction power
Multi-cone cyclone separation
PTC hot air dehumidification
6 batteries
From the perspective of performance configuration, the hardware configuration of this mite remover is currently the highest, and its appearance is also consistent in its simple style. As for the price, although it is not half the price of other categories, it is still relatively competitive.
Before writing the article, I opened it and saw that 30,000 units have been crowdfunded. This number is also a very good result.
My current doubt about the product of mite remover is whether this category of mite remover can still exist??
The mite removal instrument originated from South Korea's Raycop (the Chinese name is Raycop). The founder of Raycop is a doctor. He creatively combined UV ultraviolet lamp + vibrator + vacuum cleaner to create a brand new product. Raycop also became a big seller in the market that year.
Domestic Bvlgari was the first to launch a mite remover product. It is said that at its peak, the number of mite remover products exceeded one million. At that time, Bvlgari was synonymous with domestic mite remover products. Then other domestic brands also entered the mite remover market, turning the mite remover product from a subdivision of vacuum cleaners into a separate category.
In the wireless era, Puppy should have launched the wireless mite remover earlier. When it was first launched, the price was relatively high. I just checked and the price of the wireless mite remover is now 549.
Everyone now opens Taobao and searches for "wireless mite remover". Basically, they are domestic brands.
This is the biggest problem in this industry at present. The core foundation of the mite removal device category is unstable.
The core of the mite remover is UV ultraviolet lamp + vibration tapping. Many mite remover companies will attach a report from the XX certification agency, saying that it can effectively kill 99.99% of mites and bacteria. However, it does not explain that the conditions of the experiment are that it needs to be fixed in one place for more than 30 minutes to achieve this effect. At the same time, the UV light cannot pass through the sheet.
In addition, when UV light is directly irradiated on the human body, it will be harmful to the human body.
So you can find that there are no international brands in the production and promotion of the mite remover product. Dyson, Electrolux, Philips, Shark, Bissell, Samsung, LG, etc. are not available. The reason is also very simple. These effects promoted in China cannot be promoted abroad, otherwise they may be sued by foreign consumers.
At present, the main markets for mite removal devices are China, Japan and South Korea.
In any case, in these three markets, mite removers are already a category that cannot be ignored. Unfortunately, this product line is currently likely to be gradually replaced by cordless vacuum cleaners.
Dyson previously released the V7 Mattress, which was promoted as being able to capture dust mites and allergens.
The important reason why Dyson V7 dares to advertise that it can absorb dust mites and allergens is the strong suction power brought by the 100,000-rpm brushless motor configured in V7. Currently, the 100,000-rpm brushless motor has begun to become standard even in domestic cordless vacuum cleaners.
In this case, the strong suction of the cordless vacuum cleaner can already realize most of the functions of the mite removal device, and with a separate mite removal brush head, it can ensure the cleaning of the special brush head. More importantly, the current price of cordless vacuum cleaners has begun to fall all the way. The prices of many brands are 1299-1599, and it is very likely that they will drop to 799-999 next year. In this case, how much is it necessary to spend 599 to buy a product with duplicate functions?