Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Ongoing Series · Latest Episode
Building the World’s No.1 Cleaning Show from Scratch
Episode 02 | The Wheels of Fate Began to Turn
What looked like an ordinary year became the starting point for Dreame, Narwal, Tineco, cross-border ecommerce—and Denny’s own entrepreneurial path.
Europe’s Largest Pool Company Has Its Biggest Market Outside Europe
Fluidra began as a Spanish pool-components company. After merging with Zodiac, North America now contributes 44% of its €2.184 billion in annual sales.
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Stanley Black & Decker Q2: Power Tools Return to Growth, but the Profit Rebound Needs a Closer Look
Stanley Black & Decker's power-tool sales returned to growth in Q2 2026, but tariff refunds and the CAM sale amplified the profit rebound.
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Inside North America's €9.3 Billion Pool Industry
North America represents €9.3 billion of the global pool market. Installed pools, professional distribution and recurring maintenance explain how the industry really works.
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America’s Robot Restrictions Have Reached Vacuums and Lawn Mowers
The FCC’s new Covered List rules reach foreign-made robot vacuums, robotic lawn mowers and commercial mobile robots, while existing models and pool robots occupy a different position.
Read Article →Episode 02 | The Wheels of Fate Began to Turn
What looked like an ordinary year became the starting point for Dreame, Narwal, Tineco, cross-border ecommerce—and Denny’s own entrepreneurial path.
Read Article →
How Robotic Mowers Are Sold: Six Sales Channels Explained
A practical guide to how robotic mowers reach customers through OPE dealers, big-box retail, Amazon, brand websites, commercial projects and crowdfunding.
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Navimow and Mammotion Move Into Commercial Robotic Mowers
A bottom-up estimate of the commercial robotic mower market, comparing established suppliers with Terranox, Maston and Sunseeker X9.
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Can Roborock's First-Generation RockMow Establish Itself in the Robotic Mower Market?
Roborock's first RockMow lineup is entering its first full sales season. We examine the product strategy, pricing, early feedback and what comes next.
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Milwaukee's Next Stop Is $20 Billion
Milwaukee now generates $10.7 billion and 70% of TTI revenue. Its next growth phase will extend from cordless tools into equipment and the entire jobsite.
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Floor Washers Took Off Years Ago. Miele Is Only Now Entering the Market.
Miele's Duoflex HX2 adds a wet roller head to a cordless vacuum, but its product form still trails the floor-washer systems developed by Tineco and Dreame.
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