Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
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Building the World’s No.1 Cleaning Show from Scratch
Episode 06 | New Hope
Customers returned to China, but orders did not. All-in-one robot vacuums found overseas profits, while one ordinary vacuum rescued a failed product bet.
Steve Richman and the Making of a Bigger Milwaukee
How Steve Richman helped Milwaukee turn trade-specific needs into new products, faster development and an organization capable of sustained growth.
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Where Do Commercial Cleaning Robots Go Next?
From restroom cleaning and elevator integration to pig barns and ship hulls, the next opportunities depend on customer economics and products that can work across multiple sites.
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Stanley Black & Decker Plans to Sell Hustler. What Changed in Its Outdoor Electrification Strategy?
SBD bought Excel to help build an electric outdoor future. Five years later, it is selling the Hustler business while continuing to invest in electrification.
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Husqvarna Gets a US Exemption. Is There a Way Through for Other Robot Mower Brands?
Four Husqvarna robotic mower platforms have secured conditional US approval. The undisclosed terms raise questions about American assembly, selective localization and the cost of market access.
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The Man Who Helped Build DeWalt and Milwaukee Has Joined Chervon
Joseph Galli returns as Chervon CEO. His DeWalt and TTI experience could turn EGO, SKIL and FLEX into a stronger challenge to the industry’s giants.
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From Brush Cutters to Robot Mowers: Can Sunseeker Turn an OEM Business Into a Brand?
Baima's manufacturing roots, a team recruited from Positec and nearly RMB 500 million in funding have earned it a place in robotic mowing. Building Sunseeker into a consumer brand is the harder contest.
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IFA 2026 Cleaning Product Roundup: What Each Company Brought
A company-by-company roundup of cleaning, pool and garden products at IFA 2026, with commentary on new launches, existing models, prototypes and 2027 previews.
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Navimow's Extendable Arm Takes On the Last Strip of Grass
H5 Pro moves its cutting system outward by 7.7 cm. How does EdgeMaestro build on earlier edge-mowing designs, and how can reach and blade protection work together?
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Roborock Takes the Plunge. Pool Robotics Has a Formidable New Rival.
RockAqua P1 is a modest debut, but Roborock's resources and dedicated outdoor-robotics team make it a serious threat. Denny expects the bigger push in 2027.
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From Ecovacs X5 Hybrid to Dreame TriForm: Is This Floorcare's Next Product Direction?
Denny You assesses transformable cleaning robots: the appeal of a lower combined purchase price, infrequent manual use, and the compromises of adding a handle.
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