Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
The Eve of the Robot Vacuum Battle
A few days ago, I found a report on the future market growth of robot vacuum from Roborock's Hong Kong stock prospectus.
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iRobot’s Decline and the New Order in Robot Vacuums
A review of iRobot’s decline, from its early category leadership to product, financial and competitive pressure from Chinese robot vacuum brands.
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iRobot’s Financial Crisis
On December 1, IRobot’s official website released a financial document, which disclosed some of IRobot’s debt situation.
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How Laifen Should Enter Hard Floor Washers
A few days ago, I heard from friends in the supply chain that Leifen was going to make a hard floor washer, and the team came to Suzhou to inspect it.
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The Story of Hard Floor Washers
Tens of billions of dollars have poured into cleaning appliances in recent years, and the most important trigger is the hot sales of Tineco hard floor washers.
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Uwant’s Resilience in China’s Brutal Cleaning Appliance Market
Uwant’s story shows how a Chinese cleaning-appliance brand survived through product iteration, category focus and persistent marketing in a brutal market.
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Dyson New Product Review 2025
A review of Dyson’s 2025 product push, including V16, PencilVac, V8 Cyclone, Spot+Scrub Ai, Wash G1 upgrades and HushJet.
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iRobot Exits and DJI Enters
iRobot steps back as DJI enters the robot vacuum market, reshaping home cleaning technology.
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Dyson Nautik Is Not a Real Hard Floor Washer
Why Dyson Nautik disappointed expectations for a true hard floor washer and what it reveals about Dyson’s China-market floorcare strategy.
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Casual Gossip on DJI’s Robot Vacuum
This informal note on DJI’s robot vacuum looks beyond specifications to the industry expectations, timing and competitive pressure behind DJI’s floorcare move.
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