Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
How a Chinese Manufacturer Is Rebuilding Roomba
After Picea took control of iRobot, Roomba entered floor washers with Electro Plus. The product reveals both the logic and limits of its attempted revival.
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SharkNinja's Hit Product Pipeline
As iRobot moved into restructuring, SharkNinja kept growing. Its edge is not one breakout product, but a product pipeline that links consumer pain points, retail channels, China-based R&D, supply-chain speed, and demonstration-led marketing.
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iRobot’s Decline and the New Order in Robot Vacuums
A review of iRobot’s decline, from its early category leadership to product, financial and competitive pressure from Chinese robot vacuum brands.
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iRobot’s Financial Crisis
On December 1, IRobot’s official website released a financial document, which disclosed some of IRobot’s debt situation.
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iRobot Exits and DJI Enters
iRobot steps back as DJI enters the robot vacuum market, reshaping home cleaning technology.
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Follow-up on the Lawsuit That Changed the Robot Vacuum Industry
A follow-up analysis of the ITC patent case that reshaped the robot vacuum industry and affected iRobot, Ecovacs and other market players.
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iRobot Fourth-Quarter and Full-Year Revenue
iRobot’s fourth-quarter and full-year revenue figures reveal the financial pressure behind its struggle to defend the Roomba business.
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Ecovacs and iRobot Reach a Cooperation Agreement
The Ecovacs-iRobot cooperation signal matters because it connects tariff pressure, global robot vacuum competition and the changing balance between Chinese and U.S. brands.
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iRobot’s Uncertain Future
iRobot’s uncertain future reflects the pressure facing the original robot vacuum leader as Chinese brands accelerate product cycles and global competition tightens.
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iRobot at the Crossroads
A new translation on iRobot’s 2021 performance, product gaps, Chinese competition and why the former robot vacuum leader faced a crossroads.
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