Original Editorial

Analysis & Insights

Industry shifts, company strategy, original research and market observations from across the global cleaning industry.

14 analysis articles
Interlocking gears connecting cleaning appliances and an exhibition plan as the industry begins to change
Industry

Episode 02 | The Wheels of Fate Began to Turn

What looked like an ordinary year became the starting point for Dreame, Narwal, Tineco, cross-border ecommerce—and Denny’s own entrepreneurial path.

2026-07-2812 min read
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Floor Washers Took Off Years Ago. Miele Is Only Now Entering the Market. cover
Industry

Floor Washers Took Off Years Ago. Miele Is Only Now Entering the Market.

Miele's Duoflex HX2 adds a wet roller head to a cordless vacuum, but its product form still trails the floor-washer systems developed by Tineco and Dreame.

2026-07-257 min read
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January 6, 2026 Yard Cleaning and Tool News Roundup cover
Industry

January 6, 2026 Yard Cleaning and Tool News Roundup

A January 6 industry news roundup covering CES backyard robotics signals, MOVA and Dreame outdoor products, STIHL’s Suzhou R&D center and related tool-chain moves.

2026-06-1020 min read
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How Laifen Should Enter Hard Floor Washers cover
Floorcare

How Laifen Should Enter Hard Floor Washers

A few days ago, I heard from friends in the supply chain that Leifen was going to make a hard floor washer, and the team came to Suzhou to inspect it.

2026-06-1010 min read
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Who Will Become the New King of Robotic Mowers? cover
Robotic Mowers

Who Will Become the New King of Robotic Mowers?

The lawn mower robot industry is entering the eve of the coronation of a new king.

2026-06-1023 min read
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Chinese Cleaning Brands at CES 2026 cover
Trade Shows

Chinese Cleaning Brands at CES 2026

What CES 2026 reveals about Chinese cleaning brands across robot vacuums, robotic mowers, pool robots and the global hardware race.

2026-06-099 min read
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China’s Cleaning Robot Giants Are Moving Into the Backyard cover
Market Signals

China’s Cleaning Robot Giants Are Moving Into the Backyard

Dreame, ECOVACS, Roborock and eufy are carrying indoor-robot capabilities into robotic mowers and pool cleaners, where terrain, safety and service create a harder test.

2026-06-085 min read
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Some Thoughts on the Mijia Mite Removal Vacuum cover
Vacuum

Some Thoughts on the Mijia Mite Removal Vacuum

What the Mijia cordless mite removal vacuum reveals about configuration, pricing, crowdfunding performance and Xiaomi ecosystem competition.

2026-06-094 min read
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Dreame’s Rise to RMB 10 Billion in Five Years cover
Industry

Dreame’s Rise to RMB 10 Billion in Five Years

How Dreame grew into a RMB 10 billion cleaning appliance company in five years through Xiaomi ecosystem support, product expansion and aggressive execution.

2026-06-093 min read
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When Chinese Brands Become the Powers cover
Industry

When Chinese Brands Become the Powers

When Chinese cleaning brands become the powers, global competition shifts from low-cost manufacturing toward brand control, channels and product definition.

2026-06-093 min read
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Analysis & Insights | World Clean Biz