Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Dyson Is Finally Selling a Self-Emptying Vacuum
Dyson's first self-emptying cordless vacuum arrived years after LG and Samsung. Supply-chain sources point to Xinbao's growing role in product development.
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The Hidden Front: Brushless Motors
How Dyson defined the high-speed brushless motor era, and how China’s cleaning appliance supply chain turned that technology into mass-market capability.
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Dyson New Product Review 2025
A review of Dyson’s 2025 product push, including V16, PencilVac, V8 Cyclone, Spot+Scrub Ai, Wash G1 upgrades and HushJet.
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Dyson Nautik Is Not a Real Hard Floor Washer
Why Dyson Nautik disappointed expectations for a true hard floor washer and what it reveals about Dyson’s China-market floorcare strategy.
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German Vacuum Brands in the Cordless Wave
How German vacuum brands such as Bosch Siemens, Miele and Vorwerk looked increasingly awkward as the industry shifted toward cordless products.
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Dyson at a Crossroads
Dyson faces strategic challenges as it navigates product positioning and innovation amid market shifts.
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Dyson Makes Another Big Move
Dyson continues to dominate the cleaning appliance industry with its latest groundbreaking move.
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Dyson Fights Bosch Again
Dyson faces off against Bosch in the competitive world of cordless vacuums.
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The Lawsuit That Shaped the Handheld Vacuum Industry
Legal battle over handheld vacuum designs reshaped industry standards and competition between Dyson and SharkNinja
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When Chinese Brands Become the Powers
When Chinese cleaning brands become the powers, global competition shifts from low-cost manufacturing toward brand control, channels and product definition.
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