Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
From Ecovacs X5 Hybrid to Dreame TriForm: Is This Floorcare's Next Product Direction?
Denny You assesses transformable cleaning robots: the appeal of a lower combined purchase price, infrequent manual use, and the compromises of adding a handle.
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Bombshell: Israeli Pool-Robot Giant Maytronics Is Heading for a Sale
Maytronics is in preliminary talks with FIMI after its market value collapsed. We examine why Dolphin fell behind and who could eventually buy the pool-robot leader.
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Episode 04 | The Peak of the Golden Age
Capital, livestream commerce, floor washers and robot vacuums pushed China’s cleaning industry to its 2021 peak. Almost everyone believed the boom would last.
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The Eve of the Robot Vacuum Battle
A few days ago, I found a report on the future market growth of robot vacuum from Roborock's Hong Kong stock prospectus.
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China’s Cleaning Robot Giants Are Moving Into the Backyard
Dreame, ECOVACS, Roborock and eufy are carrying indoor-robot capabilities into robotic mowers and pool cleaners, where terrain, safety and service create a harder test.
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Ecovacs and iRobot Reach a Cooperation Agreement
The Ecovacs-iRobot cooperation signal matters because it connects tariff pressure, global robot vacuum competition and the changing balance between Chinese and U.S. brands.
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Ecovacs at a Crossroads
Ecovacs navigates strategic changes as it faces new challenges and opportunities in the smart home market.
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Ecovacs Invests in a Battery Cell Factory
Ecovacs’ battery-cell investment shows how cleaning appliance companies are looking upstream for cost control, supply security and platform leverage.
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Roborock at the Crossroads
A new translation analyzing Roborock’s early rise, the shift in competition after 2020, and the strategic pressure it faced in floorcare.
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iRobot at the Crossroads
A new translation on iRobot’s 2021 performance, product gaps, Chinese competition and why the former robot vacuum leader faced a crossroads.
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