Original Editorial

Deep Analysis

Industry shifts, company strategy, original research and market observations from across the global cleaning industry.

13 analysis articles
What Company Results Reveal About the Pressure on Cleaning Appliances cover
Industry

What Company Results Reveal About the Pressure on Cleaning Appliances

Third-quarter filings from Chunguang, Xinbao, Dechang, Ecovacs and Roborock show how pricing, currency swings and inventory are squeezing the cleaning appliance supply chain.

2026-11-015 min read
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Dreame TriForm on display at IFA 2026, photographed in the event coverage, beside the question of how often its handle will be used.
Industry

From Ecovacs X5 Hybrid to Dreame TriForm: Is This Floorcare's Next Product Direction?

Denny You assesses transformable cleaning robots: the appeal of a lower combined purchase price, infrequent manual use, and the compromises of adding a handle.

2026-09-066 min read
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Maytronics Dolphin pool robot at a sale and restructuring crossroads
Pool Cleaning

Bombshell: Israeli Pool-Robot Giant Maytronics Is Heading for a Sale

Maytronics is in preliminary talks with FIMI after its market value collapsed. We examine why Dolphin fell behind and who could eventually buy the pool-robot leader.

2026-08-3015 min read
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The Eve of the Robot Vacuum Battle cover
Floorcare

The Eve of the Robot Vacuum Battle

A few days ago, I found a report on the future market growth of robot vacuum from Roborock's Hong Kong stock prospectus.

2026-06-1015 min read
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China’s Cleaning Robot Giants Are Moving Into the Backyard cover
Market Signals

China’s Cleaning Robot Giants Are Moving Into the Backyard

Dreame, ECOVACS, Roborock and eufy are carrying indoor-robot capabilities into robotic mowers and pool cleaners, where terrain, safety and service create a harder test.

2026-06-085 min read
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Ecovacs and iRobot Reach a Cooperation Agreement cover
Floorcare

Ecovacs and iRobot Reach a Cooperation Agreement

The Ecovacs-iRobot cooperation signal matters because it connects tariff pressure, global robot vacuum competition and the changing balance between Chinese and U.S. brands.

2026-06-095 min read
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Ecovacs at a Crossroads cover
Floorcare

Ecovacs at a Crossroads

Ecovacs navigates strategic changes as it faces new challenges and opportunities in the smart home market.

2026-06-097 min read
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Ecovacs Invests in a Battery Cell Factory cover
Floorcare

Ecovacs Invests in a Battery Cell Factory

Ecovacs’ battery-cell investment shows how cleaning appliance companies are looking upstream for cost control, supply security and platform leverage.

2026-06-096 min read
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Roborock at the Crossroads cover
Floorcare

Roborock at the Crossroads

A new translation analyzing Roborock’s early rise, the shift in competition after 2020, and the strategic pressure it faced in floorcare.

2026-06-097 min read
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iRobot at the Crossroads cover
Floorcare

iRobot at the Crossroads

A new translation on iRobot’s 2021 performance, product gaps, Chinese competition and why the former robot vacuum leader faced a crossroads.

2026-06-097 min read
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Deep Analysis | World Clean Biz