Original Editorial
Deep Analysis
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Industry
Vorwerk: How a German Family Went from Carpets to Thermomix
A reluctant academic became the family successor. A kitchen machine took more than four decades to overtake vacuum cleaners. Behind both was a company built around demonstrations in customers’ homes.
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Vacuum
German Vacuum Brands in the Cordless Wave
How German vacuum brands such as Bosch Siemens, Miele and Vorwerk looked increasingly awkward as the industry shifted toward cordless products.
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