Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Historic Opportunities in the Vacuum Industry
Today I will take you to take stock of the historic opportunities of cleaning appliances over the years and the industry giants that rely on these.
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German Vacuum Brands in the Cordless Wave
How German vacuum brands such as Bosch Siemens, Miele and Vorwerk looked increasingly awkward as the industry shifted toward cordless products.
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Dyson at a Crossroads
Dyson faces strategic challenges as it navigates product positioning and innovation amid market shifts.
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Dyson Makes Another Big Move
Dyson continues to dominate the cleaning appliance industry with its latest groundbreaking move.
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Some Thoughts on the Mijia Mite Removal Vacuum
What the Mijia cordless mite removal vacuum reveals about configuration, pricing, crowdfunding performance and Xiaomi ecosystem competition.
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Dyson Fights Bosch Again
Dyson faces off against Bosch in the competitive world of cordless vacuums.
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The Lawsuit That Shaped the Handheld Vacuum Industry
Legal battle over handheld vacuum designs reshaped industry standards and competition between Dyson and SharkNinja
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Who Has a Chance to Become China’s Premium Vacuum Brand?
China’s premium vacuum opportunity depends on which brands can combine motor technology, industrial design, channel trust and pricing discipline.
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Dreame: A New Disruptor in the Vacuum Cleaner Industry
Dreame’s rise in vacuums shows how a Xiaomi-ecosystem company used motor technology, online channels and aggressive product rhythm to challenge established cleaning brands.
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A Review of Dyson’s New Product Push
Dyson’s latest product push shows both its design ambition and the limits of premium innovation when price, battery life and cleaning performance must all hold up.
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