- Dyson continues to expand its product lineup with innovative technologies.
- The company is investing heavily in research and development for new markets.
- Sustainability remains a key focus area driving Dyson's strategic decisions.
Recently, many beauty influencers have been showcasing Dyson's new Corrale, an innovative cordless hair straightener. As someone in the industry, this immediately signals a shift in product development focus.
Since launching its blow dryer and curling iron, Dyson has continued to expand into the beauty market with increasing success. It is reported that sales of beauty products now account for nearly half of Dyson's total revenue. Moreover, competition in this segment appears less intense compared to the vacuum cleaner market; currently, no other company poses a significant challenge to Dyson's burgeoning beauty business.
Previously, I noticed that even at modestly upscale hair salons, top-tier stylists were using Dyson's 2000+ blow dryers. Adding a premium touch with 999 Swarovski eight-point stars, these stylists could offer haircuts for just 188 yuan, essentially giving the service away.
This straightener boasts the classic Dyson purple-red hue that always turns heads. Placed on a vanity, it's an effortless selfie opportunity: "Boyfriend spent money again; this month I'll be living paycheck to paycheck," garnering a flurry of comments like "Wow, a Dyson! Please share your review" and 99 likes—the highest ever. Finally, after the excitement, she drifts off to sleep contentedly, feeling that the $499 was well spent.
Official Introductions
The following are some official introductions.
Compared to previously corded products, lithium-ion batteries have truly freed up space. I personally anticipate that the pace of wirelessization in the small appliance industry will accelerate even further.
This flight mode is quite interesting, designed to prevent accidental activation during operation. Users need to manually switch it on. However, whether such lithium-ion heating devices can be carried on flights remains undefined by current regulations. Personally, I suspect this could pose a safety hazard and may not pass through security checks in the future. Further notifications from various authorities are still awaited.
In my online search, I found some practical usage reviews from beauty influencers. The following images are sourced from Irene XiaoNan.
Using magnetic docking for charging at the base seems like a trend that will likely extend to vacuum cleaners as well.
Using a robot vacuum is virtually indistinguishable from using a conventional hair straightener. Due to the battery pack, it tends to be significantly larger and heavier than standard models. While styling their hair, some ladies have even found themselves getting a bit of an arm workout.
According to insider information, Dyson is set to release two new cordless vacuum cleaner products:
- One with 14.4V and 225W
- Another with 18V and 380W
What unique features do these models offer? What does their design look like? Feel free to reach out if you'd like to discuss.
Additionally, I plan to host a small industry gathering in June or July. If you have any ideas, please don't hesitate to private message me. Starting next week, the Dyson Blog will also undergo a complete redesign—stay tuned!