Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Steve Richman and the Making of a Bigger Milwaukee
How Steve Richman helped Milwaukee turn trade-specific needs into new products, faster development and an organization capable of sustained growth.
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Stanley Black & Decker Plans to Sell Hustler. What Changed in Its Outdoor Electrification Strategy?
SBD bought Excel to help build an electric outdoor future. Five years later, it is selling the Hustler business while continuing to invest in electrification.
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The Man Who Helped Build DeWalt and Milwaukee Has Joined Chervon
Joseph Galli returns as Chervon CEO. His DeWalt and TTI experience could turn EGO, SKIL and FLEX into a stronger challenge to the industry’s giants.
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Roborock Takes the Plunge. Pool Robotics Has a Formidable New Rival.
RockAqua P1 is a modest debut, but Roborock's resources and dedicated outdoor-robotics team make it a serious threat. Denny expects the bigger push in 2027.
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From Ecovacs X5 Hybrid to Dreame TriForm: Is This Floorcare's Next Product Direction?
Denny You assesses transformable cleaning robots: the appeal of a lower combined purchase price, infrequent manual use, and the compromises of adding a handle.
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Dyson Has a $500 Toothbrush. Who Defines Its Products After James Dyson?
Inside Dyson's CameraJet toothbrush: camera-guided flossing, fluid delivery and brush-head design—and why I expect another niche product like the Dyson Zone.
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Episode 06 | New Hope
Customers returned to China, but orders did not. All-in-one robot vacuums found overseas profits, while one ordinary vacuum rescued a failed product bet.
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12 Pressure Washer Recalls Reveal China’s Hidden OEM Industry
A former Yili insider explains why 12 pressure washer recalls exposed weak product controls—and how Yili, Lutian, Kärcher, Nilfisk and Xiaoke shape the industry.
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TTI’s Floorcare Past: How a Billion-Dollar Business Disappeared From Its Financial Statements
TTI built a billion-dollar floorcare portfolio around Hoover, Vax, Dirt Devil and Oreck. By 2026, the segment had disappeared from its financial reporting.
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Ninebot vs. Roborock: Two Xiaomi Ecosystem Alumni Meet on the Lawn
Ninebot's Navimow has a head start in robot mowers. Roborock brings global robot-vacuum scale to its first full mowing season. Their contest is only beginning.
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