Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Europe’s Largest Pool Company Has Its Biggest Market Outside Europe
Fluidra began as a Spanish pool-components company. After merging with Zodiac, North America now contributes 44% of its €2.184 billion in annual sales.
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Stanley Black & Decker Q2: Power Tools Return to Growth, but the Profit Rebound Needs a Closer Look
Stanley Black & Decker's power-tool sales returned to growth in Q2 2026, but tariff refunds and the CAM sale amplified the profit rebound.
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Inside North America's €9.3 Billion Pool Industry
North America represents €9.3 billion of the global pool market. Installed pools, professional distribution and recurring maintenance explain how the industry really works.
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America’s Robot Restrictions Have Reached Vacuums and Lawn Mowers
The FCC’s new Covered List rules reach foreign-made robot vacuums, robotic lawn mowers and commercial mobile robots, while existing models and pool robots occupy a different position.
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Episode 02 | The Wheels of Fate Began to Turn
What looked like an ordinary year became the starting point for Dreame, Narwal, Tineco, cross-border ecommerce—and Denny’s own entrepreneurial path.
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Milwaukee's Next Stop Is $20 Billion
Milwaukee now generates $10.7 billion and 70% of TTI revenue. Its next growth phase will extend from cordless tools into equipment and the entire jobsite.
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Floor Washers Took Off Years Ago. Miele Is Only Now Entering the Market.
Miele's Duoflex HX2 adds a wet roller head to a cordless vacuum, but its product form still trails the floor-washer systems developed by Tineco and Dreame.
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After Buying Nilfisk, What Does Vileda’s Owner Want to Become?
Freudenberg’s Nilfisk acquisition brings manual cleaning tools, professional machines and Chinese manufacturing into one group—and puts Kärcher in its sights.
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Dyson Is Finally Selling a Self-Emptying Vacuum
Dyson's first self-emptying cordless vacuum arrived years after LG and Samsung. Supply-chain sources point to Xinbao's growing role in product development.
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How a Chinese Manufacturer Is Rebuilding Roomba
After Picea took control of iRobot, Roomba entered floor washers with Electro Plus. The product reveals both the logic and limits of its attempted revival.
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