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Company stories, product strategy and the business of cleaning.

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Company Analysis

BISSELL: CrossWave and Five Generations

CrossWave, the BISSELL family story and the evolution of its cleaning business.

Denny You · 10:48 Watch on YouTubeRead related analysis

More industry videos

Product & Technology · 8:34

The Evolution of Robotic Lawn Mowers

The development of robotic lawn mowers and the technology behind the category.

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Company Analysis · 9:21

Karcher: A Family Business in Cleaning

The family business behind Karcher and its place in the cleaning industry.

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Company Analysis · 6:18

ECOVACS & Tineco: Two Paths in Cleaning

Two approaches to cleaning appliances through ECOVACS and Tineco.

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Product & Technology · 8:57

IFA 2026: Cleaning Product Roundup

A roundup of cleaning products presented at IFA 2026.

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Company Analysis · 6:53

Dreame's Four Business Divisions at IFA

A look at Dreame's four business divisions through its IFA presentation.

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Markets & Channels · 9:09

Europe's Major Appliance Retail Channels

An overview of the major retail channels for appliances in Europe.

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Markets & Channels · 9:08

18 US Appliance and Tool Retailers

A guide to 18 retailers in the US appliance and tool market.

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Company Analysis · 6:13

Philips: A Century of Brands and Appliances

Philips' history and the evolution of its brands and appliance business.

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Company Analysis · 8:48

Groupe SEB: The Multi-Brand Business

The brands and appliance business within Groupe SEB.

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Company Analysis · 7:15

Segway-Ninebot: From Mobility to Robot Mowers

From smart mobility to Navimow: the products and business behind Ninebot’s expansion.

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Company Analysis · 8:02

Roborock: From Xiaomi to Global Markets

Roborock’s development from its Xiaomi beginnings to the global floorcare market.

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