Original Editorial
Deep Analysis
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
FCC Restrictions and EU Anti-Dumping Duties: Where Does Robotic Mowing Go Next?
Husqvarna has secured conditional US approval while Europe considers duties on Chinese robotic mowers. The combined pressure could hit new entrants harder than the established Chinese leaders.
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A History of Lawn Mowing: From Push Mowers and Ride-Ons to Robots
Two centuries of lawn-care machinery, and the race to become the world's largest robotic-mower company.
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Husqvarna Gets a US Exemption. Is There a Way Through for Other Robot Mower Brands?
Four Husqvarna robotic mower platforms have secured conditional US approval. The undisclosed terms raise questions about American assembly, selective localization and the cost of market access.
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From Brush Cutters to Robot Mowers: Can Sunseeker Turn an OEM Business Into a Brand?
Baima's manufacturing roots, a team recruited from Positec and nearly RMB 500 million in funding have earned it a place in robotic mowing. Building Sunseeker into a consumer brand is the harder contest.
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Navimow's Extendable Arm Takes On the Last Strip of Grass
H5 Pro moves its cutting system outward by 7.7 cm. How does EdgeMaestro build on earlier edge-mowing designs, and how can reach and blade protection work together?
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How Robotic Mowers Are Sold: Six Sales Channels Explained
A practical guide to how robotic mowers reach customers through OPE dealers, big-box retail, Amazon, brand websites, commercial projects and crowdfunding.
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Navimow and Mammotion Move Into Commercial Robotic Mowers
A bottom-up estimate of the commercial robotic mower market, comparing established suppliers with Terranox, Maston and Sunseeker X9.
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Can Roborock's First-Generation RockMow Establish Itself in the Robotic Mower Market?
Roborock's first RockMow lineup is entering its first full sales season. We examine the product strategy, pricing, early feedback and what comes next.
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Navimow Robotic Mower Roadmap: From i1 and H2 to X4 and Terranox
What Navimow's i1, i2, H2, X4 and Terranox reveal about robotic mower pricing, positioning, terrain capability, task completion and commercial uptime.
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Husqvarna Robotic Mowers After EU Anti-Dumping: What Advantages Remain?
How the EU anti-dumping case, Chinese robotic mower pricing and wire-free technology are reshaping Husqvarna Automower, dealers, service and strategy.
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