Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.

Roborock Takes the Plunge. Pool Robotics Has a Formidable New Rival.
RockAqua P1 is a modest debut, but Roborock's resources and dedicated outdoor-robotics team make it a serious threat. Denny expects the bigger push in 2027.
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Bombshell: Israeli Pool-Robot Giant Maytronics Is Heading for a Sale
Maytronics is in preliminary talks with FIMI after its market value collapsed. We examine why Dolphin fell behind and who could eventually buy the pool-robot leader.
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Europe’s Largest Pool Company Has Its Biggest Market Outside Europe
Fluidra began as a Spanish pool-components company. After merging with Zodiac, North America now contributes 44% of its €2.184 billion in annual sales.
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What Aiper Reveals About the Robotic Pool Cleaner Roadmap
A product-line analysis of where robotic pool cleaners are heading, from floor-only entry models and AI navigation to all-in-one cleaning and self-cleaning maintenance systems.
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Aiper’s Ambition: Why Fluidra Is Betting on a Chinese Pool Robotics Brand
How a Chinese pool robot company is using Fluidra to form an alliance to challenge the old order of Maytronics.
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January 6, 2026 Yard Cleaning and Tool News Roundup
A January 6 industry news roundup covering CES backyard robotics signals, MOVA and Dreame outdoor products, STIHL’s Suzhou R&D center and related tool-chain moves.
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Robotic Pool Cleaners Are Becoming a Backyard Robotics Battle
A swimming pool for a middle-class American family did not require much technological imagination in the past.
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Backyard Robotics Is Becoming China’s Next Hardware Battlefield
Funding, channels and new product concepts show Chinese companies expanding from pool robots into lawn care and broader backyard automation.
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