Historic Opportunities in the Vacuum Industry

Today I will take you to take stock of the historic opportunities of cleaning appliances over the years and the industry giants that rely on these.

1. Wireless handheld vacuum cleaner. In 2016, Dyson released a wireless handheld vacuum cleaner, which is different from the relatively weak performance of previous handheld vacuum cleaners. Dyson's handheld vacuum cleaner is equipped with a powerful digital motor (DDM) and lithium battery, which far exceeds the product performance of the industry. Under the leadership of wireless handheld vacuum cleaners, Dyson's boss James Dyson once became the richest man in the UK, and made Dyson vacuum cleaners the most well-known brand in the cleaning appliance industry.

1. LiDAR navigation's robot vacuum. During the years when IRobot was selling well, Roborock Technology sold hundreds of thousands of units in the first year. With a smooth IPO, its market value once reached hundreds of billions. At present, Roborock should be the global sales champion of robot vacuum. In addition, Picea Technology of Shenzhen robot vacuum foundry and Cecotec of Spain are also giants in their respective markets taking advantage of this wave of opportunities.

1. Robot vacuum that integrates suction and mopping. In 2018, Narwal released a robot vacuum that integrates suction and mopping. With the arrival of the epidemic and the rise of channels such as Douyin and Xiaohongshu, Narwal also became a unicorn in the robot vacuum industry, with a valuation that once reached 30 billion. It can be said that Narwal opened the era of water-based base stations for robot vacuums.

1. Hard floor washer. Before 2020, Ecovacs’ Tineco brand was just a domestic brand that no one paid attention to, and not many people were optimistic about the just-released hard floor washer. However, with the arrival of the epidemic and the blessing of channels such as Douyin, Ecovacs’ hard floor washer has also embarked on a path of crazy growth. The supply of hard floor washers exceeds the demand, and even major e-commerce platforms have been out of stock for a long time. Ecovacs's stock price increased more than 20 times in the next year, creating an industry miracle. Tineco's success also attracted everyone's attention, ushering in the era of national hard floor washers. Tens of billions of funds poured into this industry, which also turned this originally meager profit industry into a feather.

1. All-round base station robot vacuum. If Narwal opened the era of water-based base stations for robot vacuum, then Ecovacs combined dust collection base stations and water-based base stations. In 2021, it creatively launched the all-round base station EcovacsX1, which sold hundreds of thousands of units that year. In the next more than 2 years, Ecovacs also launched robot vacuum Vacuum swept all major competitors. Three years later, all-round base station products in overseas markets also began to sell out. Dreame Roborock Ecovacs basically drove most foreign brands out of the market with its all-round base station products, creating huge profits.

1. Robot vacuum. Roborock released the G30 Space exploration version of the robot arm this year, innovatively upgrading the robot vacuum from two-dimensional cleaning to three-dimensional cleaning. Although this product will not sell a lot of sales, I think this may be the beginning of a new product form.