Original Editorial
Deep Analysis
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
From Drones to Pocket Cameras: How DJI Grew
How DJI expanded its customer base from model-aircraft enthusiasts to everyday filmmakers, and why moving into home cleaning poses a different test.
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Breville: How an Australian Company Earned Its Place in Western Kitchens
Breville made café-style coffee accessible without taking the ritual away. Its $2,000 espresso machine helps explain how the Australian company built a global business.
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De’Longhi: How an Italian Family Built a Global Coffee Business
The family did not begin with coffee. It spent decades finding the business that deserved more of its capital, engineering and attention.
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From a Hair Dryer to the Kitchen: How Conair Became Part of American Homes
How Conair expanded from hair appliances into kitchens by acquiring Cuisinart, BaByliss and Waring—and keeping their distinct relationships with customers.
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From Supplier to Owner: How TTI Bought Dirt Devil
Michael Merriman used to ask TTI for better supply prices. In November 2002, he had to ask its founder for more money for the whole company.
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Horst Pudwill: The Man Who Built the World's Largest Power Tool Company
A customer once asked Horst Pudwill to cut his prices. He eventually bought the business. Inside the long, sometimes costly rise of TTI's founder.
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Dual-Wash Stations: The Cleaning Industry's Next Major Category?
Roborock and Midea are combining laundry appliances with robot vacuums. Denny You sees a larger opportunity in affordable systems, small homes and a new specialist brand.
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A History of Lawn Mowing: From Push Mowers and Ride-Ons to Robots
Two centuries of lawn-care machinery, and the race to become the world's largest robotic-mower company.
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Pan Longquan and Joe Galli: Two Careers Converge at Chervon
Chervon's founder hands the CEO role to the man who once led a major rival. Their careers explain the ambition behind the partnership—and the competition ahead.
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Ten Global Power Tool Companies: Who Shapes the Industry?
The companies behind the tool brands: TTI, Stanley Black & Decker, Hilti, Bosch, Makita, Chervon, INGCO, TTS, Koki Holdings and Positec.
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