Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Dyson Has a $500 Toothbrush. Who Defines Its Products After James Dyson?
Inside Dyson's CameraJet toothbrush: camera-guided flossing, fluid delivery and brush-head design—and why I expect another niche product like the Dyson Zone.
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Episode 06 | New Hope
Customers returned to China, but orders did not. All-in-one robot vacuums found overseas profits, while one ordinary vacuum rescued a failed product bet.
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Bombshell: Israeli Pool-Robot Giant Maytronics Is Heading for a Sale
Maytronics is in preliminary talks with FIMI after its market value collapsed. We examine why Dolphin fell behind and who could eventually buy the pool-robot leader.
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From Smartphones to Power Tools: What Will Europe’s New Battery Rules Change?
Europe’s battery rules do not give every lithium battery a passport. They separate battery passports, replaceability, spare parts and lifecycle data across phones, tools, e-bikes and energy storage.
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12 Pressure Washer Recalls Reveal China’s Hidden OEM Industry
A former Yili insider explains why 12 pressure washer recalls exposed weak product controls—and how Yili, Lutian, Kärcher, Nilfisk and Xiaoke shape the industry.
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TTI’s Floorcare Past: How a Billion-Dollar Business Disappeared From Its Financial Statements
TTI built a billion-dollar floorcare portfolio around Hoover, Vax, Dirt Devil and Oreck. By 2026, the segment had disappeared from its financial reporting.
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Ninebot vs. Roborock: Two Xiaomi Ecosystem Alumni Meet on the Lawn
Ninebot's Navimow has a head start in robot mowers. Roborock brings global robot-vacuum scale to its first full mowing season. Their contest is only beginning.
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94% of SharkNinja's Q2 Growth Came From Outside Cleaning
SharkNinja grew 22.2% in Q2, but cleaning appliances contributed only 6.4% of incremental sales. The company is becoming a global household-products platform.
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Episode 05 | Hitting Rock Bottom
The 2021 boom returned as unsold inventory. Floor-washer brands fought without profit, all-in-one stations reset robot vacuums, and new outdoor-robot bets began.
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Episode 04 | The Peak of the Golden Age
Capital, livestream commerce, floor washers and robot vacuums pushed China’s cleaning industry to its 2021 peak. Almost everyone believed the boom would last.
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