Original Editorial
Deep Analysis
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.

The French Family Behind Decathlon, Auchan and Electro Dépôt
The Mulliez family's story, from a textile mill and a struggling supermarket to Decathlon, Electro Dépôt and the difficult business of succession.
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Kärcher: The Family Behind a German Hidden Champion
From Alfred Kärcher's workshop to Irene's expansion and Hartmut Jenner's long tenure, the people who built a global, family-owned cleaning business.
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Europe's Appliance Retail Map: Who Sells to European Consumers?
A map of Europe's appliance retailers, buying alliances, supermarkets, discounters, department stores and online platforms, with a country-by-country reference.
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Where Americans Buy Appliances and Power Tools: 18 Retailers Explained
A store-by-store look at America's appliance and tool retailers, from Home Depot and Walmart to Harbor Freight, independent hardware networks and regional appliance specialists.
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Ninebot: From a RMB 21.3 Billion Mobility Business to Robotic Lawn Mowers
How Ninebot's experience in electric two-wheelers and Segway scooters supports Navimow's expansion, and why outdoor reliability and local service remain the next test.
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Philips: The Health Technology and Home Appliance Businesses Behind a Century-Old Brand
How Philips evolved from light bulbs into health technology, why Hillhouse acquired its home appliance business, and what Versuni's products mean for the cleaning industry.
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From Pressure Cookers to €8.2 Billion: How Groupe SEB Built a Global Household Business
How acquisitions, Supor's manufacturing base and partnerships such as Rowenta–Narwal built SEB's global business, and why restoring profitability is now the harder task.
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The Hong Kong Company Behind Milwaukee: How TTI Grew
How Techtronic Industries turned its Dongguan manufacturing base, acquired brands and cordless platforms into a global tool business—and where that model now faces pressure.
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Steve Richman and the Making of a Bigger Milwaukee
How Steve Richman helped Milwaukee turn trade-specific needs into new products, faster development and an organization capable of sustained growth.
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Where Do Commercial Cleaning Robots Go Next?
From restroom cleaning and elevator integration to pig barns and ship hulls, the next opportunities depend on customer economics and products that can work across multiple sites.
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