Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Can Roborock's First-Generation RockMow Establish Itself in the Robotic Mower Market?
Roborock's first RockMow lineup is entering its first full sales season. We examine the product strategy, pricing, early feedback and what comes next.
Read Article →
Milwaukee's Next Stop Is $20 Billion
Milwaukee now generates $10.7 billion and 70% of TTI revenue. Its next growth phase will extend from cordless tools into equipment and the entire jobsite.
Read Article →
Floor Washers Took Off Years Ago. Miele Is Only Now Entering the Market.
Miele's Duoflex HX2 adds a wet roller head to a cordless vacuum, but its product form still trails the floor-washer systems developed by Tineco and Dreame.
Read Article →
After Buying Nilfisk, What Does Vileda’s Owner Want to Become?
Freudenberg’s Nilfisk acquisition brings manual cleaning tools, professional machines and Chinese manufacturing into one group—and puts Kärcher in its sights.
Read Article →
What Aiper Reveals About the Robotic Pool Cleaner Roadmap
A product-line analysis of where robotic pool cleaners are heading, from floor-only entry models and AI navigation to all-in-one cleaning and self-cleaning maintenance systems.
Read Article →
Navimow Robotic Mower Roadmap: From i1 and H2 to X4 and Terranox
What Navimow's i1, i2, H2, X4 and Terranox reveal about robotic mower pricing, positioning, terrain capability, task completion and commercial uptime.
Read Article →
Dyson Is Finally Selling a Self-Emptying Vacuum
Dyson's first self-emptying cordless vacuum arrived years after LG and Samsung. Supply-chain sources point to Xinbao's growing role in product development.
Read Article →
How a Chinese Manufacturer Is Rebuilding Roomba
After Picea took control of iRobot, Roomba entered floor washers with Electro Plus. The product reveals both the logic and limits of its attempted revival.
Read Article →
Why European Tool Brands Are Building Battery Alliances
STIHL and Karcher are connecting landscaping and professional cleaning through ALLPRO. The alliance shows how battery platforms are becoming a competitive system, not just a technical interface.
Read Article →
Husqvarna Robotic Mowers After EU Anti-Dumping: What Advantages Remain?
How the EU anti-dumping case, Chinese robotic mower pricing and wire-free technology are reshaping Husqvarna Automower, dealers, service and strategy.
Read Article →