Original Editorial
Deep Analysis
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Stanley Black & Decker Plans to Sell Hustler. What Changed in Its Outdoor Electrification Strategy?
SBD bought Excel to help build an electric outdoor future. Five years later, it is selling the Hustler business while continuing to invest in electrification.
Read Article
Husqvarna Gets a US Exemption. Is There a Way Through for Other Robot Mower Brands?
Four Husqvarna robotic mower platforms have secured conditional US approval. The undisclosed terms raise questions about American assembly, selective localization and the cost of market access.
Read Article
The Man Who Helped Build DeWalt and Milwaukee Has Joined Chervon
Joseph Galli returns as Chervon CEO. His DeWalt and TTI experience could turn EGO, SKIL and FLEX into a stronger challenge to the industry’s giants.
Read Article
From Brush Cutters to Robot Mowers: Can Sunseeker Turn an OEM Business Into a Brand?
Baima's manufacturing roots, a team recruited from Positec and nearly RMB 500 million in funding have earned it a place in robotic mowing. Building Sunseeker into a consumer brand is the harder contest.
Read Article
IFA 2026 Cleaning Product Roundup: What Each Company Brought
A company-by-company roundup of cleaning, pool and garden products at IFA 2026, with commentary on new launches, existing models, prototypes and 2027 previews.
Read Article
Navimow's Extendable Arm Takes On the Last Strip of Grass
H5 Pro moves its cutting system outward by 7.7 cm. How does EdgeMaestro build on earlier edge-mowing designs, and how can reach and blade protection work together?
Read Article
Roborock Takes the Plunge. Pool Robotics Has a Formidable New Rival.
RockAqua P1 is a modest debut, but Roborock's resources and dedicated outdoor-robotics team make it a serious threat. Denny expects the bigger push in 2027.
Read Article
From Ecovacs X5 Hybrid to Dreame TriForm: Is This Floorcare's Next Product Direction?
Denny You assesses transformable cleaning robots: the appeal of a lower combined purchase price, infrequent manual use, and the compromises of adding a handle.
Read Article
Dyson Has a $500 Toothbrush. Who Defines Its Products After James Dyson?
Inside Dyson's CameraJet toothbrush: camera-guided flossing, fluid delivery and brush-head design—and why I expect another niche product like the Dyson Zone.
Read Article
Bombshell: Israeli Pool-Robot Giant Maytronics Is Heading for a Sale
Maytronics is in preliminary talks with FIMI after its market value collapsed. We examine why Dolphin fell behind and who could eventually buy the pool-robot leader.
Read Article