Original Editorial
Deep Analysis
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.

America’s Robot Restrictions Have Reached Vacuums and Lawn Mowers
The FCC’s new Covered List rules reach foreign-made robot vacuums, robotic lawn mowers and commercial mobile robots, while existing models and pool robots occupy a different position.
Read Article
How Robotic Mowers Are Sold: Six Sales Channels Explained
A practical guide to how robotic mowers reach customers through OPE dealers, big-box retail, Amazon, brand websites, commercial projects and crowdfunding.
Read Article
Navimow and Mammotion Move Into Commercial Robotic Mowers
A bottom-up estimate of the commercial robotic mower market, comparing established suppliers with Terranox, Maston and Sunseeker X9.
Read Article
Can Roborock's First-Generation RockMow Establish Itself in the Robotic Mower Market?
Roborock's first RockMow lineup is entering its first full sales season. We examine the product strategy, pricing, early feedback and what comes next.
Read Article
Milwaukee's Next Stop Is $20 Billion
Milwaukee now generates $10.7 billion and 70% of TTI revenue. Its next growth phase will extend from cordless tools into equipment and the entire jobsite.
Read Article
Floor Washers Took Off Years Ago. Miele Is Only Now Entering the Market.
Miele's Duoflex HX2 adds a wet roller head to a cordless vacuum, but its product form still trails the floor-washer systems developed by Tineco and Dreame.
Read Article
After Buying Nilfisk, What Does Vileda’s Owner Want to Become?
Freudenberg’s Nilfisk acquisition brings manual cleaning tools, professional machines and Chinese manufacturing into one group—and puts Kärcher in its sights.
Read Article
What Aiper Reveals About the Robotic Pool Cleaner Roadmap
A product-line analysis of where robotic pool cleaners are heading, from floor-only entry models and AI navigation to all-in-one cleaning and self-cleaning maintenance systems.
Read Article
Navimow Robotic Mower Roadmap: From i1 and H2 to X4 and Terranox
What Navimow's i1, i2, H2, X4 and Terranox reveal about robotic mower pricing, positioning, terrain capability, task completion and commercial uptime.
Read Article
Dyson Is Finally Selling a Self-Emptying Vacuum
Dyson's first self-emptying cordless vacuum arrived years after LG and Samsung. Supply-chain sources point to Xinbao's growing role in product development.
Read Article