Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Anker Innovation Has No Methodology
Why Anker’s cleaning appliance expansion exposed gaps in innovation logic, category judgment and organizational execution.
Read Article →
Witnessing Roborock’s Road to RMB 100 Billion
Roborock’s long-term growth target shows how robot vacuum leaders are being judged not only by sales today, but by whether they can expand into broader smart home and cleaning platforms.
Read Article →
German Vacuum Brands in the Cordless Wave
How German vacuum brands such as Bosch Siemens, Miele and Vorwerk looked increasingly awkward as the industry shifted toward cordless products.
Read Article →
Follow-up on the Lawsuit That Changed the Robot Vacuum Industry
A follow-up analysis of the ITC patent case that reshaped the robot vacuum industry and affected iRobot, Ecovacs and other market players.
Read Article →
Can DJI Become a Top Three Robot Vacuum Brand?
DJI’s chance of becoming a top-three robot vacuum brand depends on whether it can convert navigation and sensing strengths into a complete floorcare experience.
Read Article →
A Note on the Robotic Mower Category
This note on robotic mowers explains why the category is moving from technical curiosity toward outdoor power equipment channel competition.
Read Article →
Anker Needs a Hard Battle
Anker faces challenges in expanding beyond small categories to complex industries like robot vacuums, highlighting talent recruitment and strategic positioning.
Read Article →
iRobot Fourth-Quarter and Full-Year Revenue
iRobot’s fourth-quarter and full-year revenue figures reveal the financial pressure behind its struggle to defend the Roomba business.
Read Article →
The Robot Vacuum Industry Faces DJI’s Wang Tao
Why DJI’s robot vacuum ambitions should be judged not only by ROMO, but by Wang Tao’s product standards, resources and willingness to stay in the category.
Read Article →
Mijia Robot Vacuum G1 and the Xiaomi Ecosystem
What Mijia Robot Vacuum G1 revealed about Xiaomi’s low-price strategy, supplier choices and pressure on Xiaomi ecosystem companies.
Read Article →