Original Editorial
Deep Analysis
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Kingclean Chairman Ni: A Formal Interview
When Kingclean released Mojie M12 Max, I had an in-depth exchange with Ni Zugen, Chairman of Kingclean Electrical Appliances, for more than an hour.
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How Laifen Should Enter Hard Floor Washers
A few days ago, I heard from friends in the supply chain that Leifen was going to make a hard floor washer, and the team came to Suzhou to inspect it.
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Lithium Batteries in Vacuums and Power Tools
In October 2015, Dyson acquired battery start-up Sakit3 for US$90 million. Previously, Dyson invested US$15 million in Sakit3.
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Maytronics & Dolphin: History, Growth and Reset
How Maytronics built Dolphin into a robotic pool cleaner leader, why growth reversed, and how cordless rivals, inventory and new management are reshaping the company.
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The One Power Strategy in Small Appliances
3. What would it look like if the home appliance industry had One power?
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Robotic Pool Cleaners Are Becoming a Backyard Robotics Battle
A swimming pool for a middle-class American family did not require much technological imagination in the past.
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Who Will Become the New King of Robotic Mowers?
The lawn mower robot industry is entering the eve of the coronation of a new king.
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SharkNinja’s Road to a Ten-Billion-Dollar Appliance Company
A look at SharkNinja’s path toward USD 10 billion, focusing on brand architecture, product speed, category expansion and supply-chain execution.
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The Story of Hard Floor Washers
Tens of billions of dollars have poured into cleaning appliances in recent years, and the most important trigger is the hot sales of Tineco hard floor washers.
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A Survival Guide Under Xiaomi Ecosystem Pressure
\"We are digging a hole. Xiaomi has released a new product, and the price is still so low. Do we still want to survive in this industry?\"
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