Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Can Roborock Reach RMB 70 Billion by 2029?
Roborock’s Hong Kong application proof, 2025 results and category expansion show what must happen for the company to approach RMB 70 billion in annual revenue by 2029.
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Dyson Nautik Is Not a Real Hard Floor Washer
Why Dyson Nautik disappointed expectations for a true hard floor washer and what it reveals about Dyson’s China-market floorcare strategy.
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Casual Gossip on DJI’s Robot Vacuum
This informal note on DJI’s robot vacuum looks beyond specifications to the industry expectations, timing and competitive pressure behind DJI’s floorcare move.
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How Robotic Mowers Can Break Through in 2026
Why robotic mowers may break through in 2026 as boundary-free navigation, European channels and Chinese hardware brands converge.
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MOVA Took Me to Meet a Celebrity
A field note from MOVA’s AWE launch event covering its broad product line, celebrity endorsement and product innovation ambitions.
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Anker Innovation Has No Methodology
Why Anker’s cleaning appliance expansion exposed gaps in innovation logic, category judgment and organizational execution.
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Witnessing Roborock’s Road to RMB 100 Billion
Roborock’s long-term growth target shows how robot vacuum leaders are being judged not only by sales today, but by whether they can expand into broader smart home and cleaning platforms.
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German Vacuum Brands in the Cordless Wave
How German vacuum brands such as Bosch Siemens, Miele and Vorwerk looked increasingly awkward as the industry shifted toward cordless products.
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Follow-up on the Lawsuit That Changed the Robot Vacuum Industry
A follow-up analysis of the ITC patent case that reshaped the robot vacuum industry and affected iRobot, Ecovacs and other market players.
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Can DJI Become a Top Three Robot Vacuum Brand?
DJI’s chance of becoming a top-three robot vacuum brand depends on whether it can convert navigation and sensing strengths into a complete floorcare experience.
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