Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Some Thoughts on the Mijia Mite Removal Vacuum
What the Mijia cordless mite removal vacuum reveals about configuration, pricing, crowdfunding performance and Xiaomi ecosystem competition.
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Dyson Fights Bosch Again
Dyson faces off against Bosch in the competitive world of cordless vacuums.
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DJI Is Running Out of Time
DJI’s long robot vacuum development cycle raises a strategic question: whether the company entered early enough to shape the category, or late enough to face entrenched leaders.
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Backyard Robotics Is Becoming China’s Next Hardware Battlefield
Funding, channels and new product concepts show Chinese companies expanding from pool robots into lawn care and broader backyard automation.
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Dreame’s Rise to RMB 10 Billion in Five Years
How Dreame grew into a RMB 10 billion cleaning appliance company in five years through Xiaomi ecosystem support, product expansion and aggressive execution.
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The Lawsuit That Shaped the Handheld Vacuum Industry
Legal battle over handheld vacuum designs reshaped industry standards and competition between Dyson and SharkNinja
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DJI ROMO Launch Analysis
DJI ROMO’s launch shows what happens when a drone technology giant enters robot vacuums with strong attention, high expectations and obvious category constraints.
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Bissell Files a Section 337 Investigation Against Tineco in the U.S.
An analysis of Bissell’s Section 337 investigation against Tineco in the United States and its implications for hard floor washer competition.
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CES 2026 Shows the Backyard Robot War Has Fully Begun
CES 2026 showed that Chinese brands are turning robotic mowers and pool robots into the next major smart hardware battlefield.
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When Chinese Brands Become the Powers
When Chinese cleaning brands become the powers, global competition shifts from low-cost manufacturing toward brand control, channels and product definition.
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