Original Editorial
Deep Analysis
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Dyson Makes Another Big Move
Dyson continues to dominate the cleaning appliance industry with its latest groundbreaking move.
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Some Thoughts on the Mijia Mite Removal Vacuum
What the Mijia cordless mite removal vacuum reveals about configuration, pricing, crowdfunding performance and Xiaomi ecosystem competition.
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Dyson Fights Bosch Again
Dyson faces off against Bosch in the competitive world of cordless vacuums.
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Dreame’s Rise to RMB 10 Billion in Five Years
How Dreame grew into a RMB 10 billion cleaning appliance company in five years through Xiaomi ecosystem support, product expansion and aggressive execution.
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The Lawsuit That Shaped the Handheld Vacuum Industry
Legal battle over handheld vacuum designs reshaped industry standards and competition between Dyson and SharkNinja
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Who Has a Chance to Become China’s Premium Vacuum Brand?
China’s premium vacuum opportunity depends on which brands can combine motor technology, industrial design, channel trust and pricing discipline.
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Dreame: A New Disruptor in the Vacuum Cleaner Industry
Dreame’s rise in vacuums shows how a Xiaomi-ecosystem company used motor technology, online channels and aggressive product rhythm to challenge established cleaning brands.
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A Review of Dyson’s New Product Push
Dyson’s latest product push shows both its design ambition and the limits of premium innovation when price, battery life and cleaning performance must all hold up.
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Dyson’s Anxiety
Dyson’s anxiety comes from a changing floorcare market where premium positioning, product experience and supply-chain control are all under pressure.
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The Two Sides of Dyson
Dyson’s two sides are its engineering-led brand image and its aggressive legal strategy, both of which shape how it competes in floorcare.
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