Original Editorial
Deep Analysis
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Floor Washers Are a Good Product. That Does Not Make Them a Good Business
Tineco turned the wet-dry floor washer into a category. As Dreame, Roborock, Bissell and SharkNinja crowd in, the hard part is no longer the product but what happens after the sale.
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Dyson Is Finally Selling a Self-Emptying Vacuum
Dyson's first self-emptying cordless vacuum arrived years after LG and Samsung. Supply-chain sources point to Xinbao's growing role in product development.
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The Hidden Front: Brushless Motors
How Dyson defined the high-speed brushless motor era, and how China’s cleaning appliance supply chain turned that technology into mass-market capability.
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Historic Opportunities in the Vacuum Industry
Today I will take you to take stock of the historic opportunities of cleaning appliances over the years and the industry giants that rely on these.
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A Hundred Years of Cleaning Appliance History
In 1860, Daniel Hess of IOWA, USA invented the manual vacuum cleaner.
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Kingclean Chairman Ni: A Formal Interview
When Kingclean released Mojie M12 Max, I had an in-depth exchange with Ni Zugen, Chairman of Kingclean Electrical Appliances, for more than an hour.
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Lithium Batteries in Vacuums and Power Tools
In October 2015, Dyson acquired battery start-up Sakit3 for US$90 million. Previously, Dyson invested US$15 million in Sakit3.
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Uwant’s Resilience in China’s Brutal Cleaning Appliance Market
Uwant’s story shows how a Chinese cleaning-appliance brand survived through product iteration, category focus and persistent marketing in a brutal market.
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German Vacuum Brands in the Cordless Wave
How German vacuum brands such as Bosch Siemens, Miele and Vorwerk looked increasingly awkward as the industry shifted toward cordless products.
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Dyson at a Crossroads
Dyson faces strategic challenges as it navigates product positioning and innovation amid market shifts.
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