Original Editorial
Deep Analysis
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.

Dyson Has a $500 Toothbrush. Who Defines Its Products After James Dyson?
Inside Dyson's CameraJet toothbrush: camera-guided flossing, fluid delivery and brush-head design—and why I expect another niche product like the Dyson Zone.
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12 Pressure Washer Recalls Reveal China’s Hidden OEM Industry
A former Yili insider explains why 12 pressure washer recalls exposed weak product controls—and how Yili, Lutian, Kärcher, Nilfisk and Xiaoke shape the industry.
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TTI’s Floorcare Past: How a Billion-Dollar Business Disappeared From Its Financial Statements
TTI built a billion-dollar floorcare portfolio around Hoover, Vax, Dirt Devil and Oreck. By 2026, the segment had disappeared from its financial reporting.
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Ninebot vs. Roborock: Two Xiaomi Ecosystem Alumni Meet on the Lawn
Ninebot's Navimow has a head start in robot mowers. Roborock brings global robot-vacuum scale to its first full mowing season. Their contest is only beginning.
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94% of SharkNinja's Q2 Growth Came From Outside Cleaning
SharkNinja grew 22.2% in Q2, but cleaning appliances contributed only 6.4% of incremental sales. The company is becoming a global household-products platform.
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China Sanctions the RBA—and Stops Playing by Western Rules
China’s RBA sanctions challenge a Western-led audit system used by hundreds of global companies—and signal a push to rewrite global supply-chain rules.
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$166 Billion in Tariff Refunds Is Being Paid Out. Who Actually Gets the Money?
Amazon has received about $600 million in IEEPA tariff refunds, but the money follows the importer of record—not marketplace sales or brand nationality.
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Europe’s Largest Pool Company Has Its Biggest Market Outside Europe
Fluidra began as a Spanish pool-components company. After merging with Zodiac, North America now contributes 44% of its €2.184 billion in annual sales.
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Stanley Black & Decker Q2: Power Tools Return to Growth, but the Profit Rebound Needs a Closer Look
Stanley Black & Decker's power-tool sales returned to growth in Q2 2026, but tariff refunds and the CAM sale amplified the profit rebound.
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Inside North America's €9.3 Billion Pool Industry
North America represents €9.3 billion of the global pool market. Installed pools, professional distribution and recurring maintenance explain how the industry really works.
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