Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Anker Innovation Has No Methodology
Why Anker’s cleaning appliance expansion exposed gaps in innovation logic, category judgment and organizational execution.
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The Xiaomi Ecosystem at the Crossroads
A new translation analyzing the Xiaomi ecosystem’s early advantages, profit dilemma, changing environment and next possible directions.
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Dreame’s Rise to RMB 10 Billion in Five Years
How Dreame grew into a RMB 10 billion cleaning appliance company in five years through Xiaomi ecosystem support, product expansion and aggressive execution.
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Bissell Files a Section 337 Investigation Against Tineco in the U.S.
An analysis of Bissell’s Section 337 investigation against Tineco in the United States and its implications for hard floor washer competition.
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When Chinese Brands Become the Powers
When Chinese cleaning brands become the powers, global competition shifts from low-cost manufacturing toward brand control, channels and product definition.
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DJI Goes to the Ground, Dreame and Insta360 Go to the Sky
DJI’s move into robot vacuums, Dreame’s move into cars and Insta360’s Anti Gravity drone show Chinese hardware companies crossing into each other’s strategic territory.
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China’s Cleaning Appliance Industry Is Entering a Financial Reality Check
First-quarter results, DJI’s robot vacuum signal and Pudu’s financing show China’s cleaning appliance sector moving from growth stories to operating tests.
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Midea Group and the Possible Philips Domestic Appliances Acquisition
An analysis of the strategic logic behind market rumors around Midea Group and a possible Philips Domestic Appliances acquisition.
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De’Longhi Group: Company History and Appliance Brands
A company history of De’Longhi Group, covering its Italian roots, acquisition path, coffee-machine strength and appliance brand portfolio.
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A Major Battle Is About to Begin
Upcoming major battle reshapes the future of the cleaning appliance industry. Stay tuned!
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