Original Editorial
Deep Analysis
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Where Americans Buy Appliances and Power Tools: 18 Retailers Explained
A store-by-store look at America's appliance and tool retailers, from Home Depot and Walmart to Harbor Freight, independent hardware networks and regional appliance specialists.
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Ninebot: From a RMB 21.3 Billion Mobility Business to Robotic Lawn Mowers
How Ninebot's experience in electric two-wheelers and Segway scooters supports Navimow's expansion, and why outdoor reliability and local service remain the next test.
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Philips: The Health Technology and Home Appliance Businesses Behind a Century-Old Brand
How Philips evolved from light bulbs into health technology, why Hillhouse acquired its home appliance business, and what Versuni's products mean for the cleaning industry.
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From Pressure Cookers to €8.2 Billion: How Groupe SEB Built a Global Household Business
How acquisitions, Supor's manufacturing base and partnerships such as Rowenta–Narwal built SEB's global business, and why restoring profitability is now the harder task.
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The Hong Kong Company Behind Milwaukee: How TTI Grew
How Techtronic Industries turned its Dongguan manufacturing base, acquired brands and cordless platforms into a global tool business—and where that model now faces pressure.
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Steve Richman and the Making of a Bigger Milwaukee
How Steve Richman helped Milwaukee turn trade-specific needs into new products, faster development and an organization capable of sustained growth.
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Stanley Black & Decker Plans to Sell Hustler. What Changed in Its Outdoor Electrification Strategy?
SBD bought Excel to help build an electric outdoor future. Five years later, it is selling the Hustler business while continuing to invest in electrification.
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The Man Who Helped Build DeWalt and Milwaukee Has Joined Chervon
Joseph Galli returns as Chervon CEO. His DeWalt and TTI experience could turn EGO, SKIL and FLEX into a stronger challenge to the industry’s giants.
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Roborock Takes the Plunge. Pool Robotics Has a Formidable New Rival.
RockAqua P1 is a modest debut, but Roborock's resources and dedicated outdoor-robotics team make it a serious threat. Denny expects the bigger push in 2027.
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From Ecovacs X5 Hybrid to Dreame TriForm: Is This Floorcare's Next Product Direction?
Denny You assesses transformable cleaning robots: the appeal of a lower combined purchase price, infrequent manual use, and the compromises of adding a handle.
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