Original Editorial
Deep Analysis
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.

De’Longhi: How an Italian Family Built a Global Coffee Business
The family did not begin with coffee. It spent decades finding the business that deserved more of its capital, engineering and attention.
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From a Hair Dryer to the Kitchen: How Conair Became Part of American Homes
How Conair expanded from hair appliances into kitchens by acquiring Cuisinart, BaByliss and Waring—and keeping their distinct relationships with customers.
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From Supplier to Owner: How TTI Bought Dirt Devil
Michael Merriman used to ask TTI for better supply prices. In November 2002, he had to ask its founder for more money for the whole company.
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Horst Pudwill: The Man Who Built the World's Largest Power Tool Company
A customer once asked Horst Pudwill to cut his prices. He eventually bought the business. Inside the long, sometimes costly rise of TTI's founder.
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Dual-Wash Stations: The Cleaning Industry's Next Major Category?
Roborock and Midea are combining laundry appliances with robot vacuums. Denny You sees a larger opportunity in affordable systems, small homes and a new specialist brand.
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Pan Longquan and Joe Galli: Two Careers Converge at Chervon
Chervon's founder hands the CEO role to the man who once led a major rival. Their careers explain the ambition behind the partnership—and the competition ahead.
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Ten Global Power Tool Companies: Who Shapes the Industry?
The companies behind the tool brands: TTI, Stanley Black & Decker, Hilti, Bosch, Makita, Chervon, INGCO, TTS, Koki Holdings and Positec.
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The French Family Behind Decathlon, Auchan and Electro Dépôt
The Mulliez family's story, from a textile mill and a struggling supermarket to Decathlon, Electro Dépôt and the difficult business of succession.
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Kärcher: The Family Behind a German Hidden Champion
From Alfred Kärcher's workshop to Irene's expansion and Hartmut Jenner's long tenure, the people who built a global, family-owned cleaning business.
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Europe's Appliance Retail Map: Who Sells to European Consumers?
A map of Europe's appliance retailers, buying alliances, supermarkets, discounters, department stores and online platforms, with a country-by-country reference.
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