Original Editorial

Deep Analysis

Industry shifts, company strategy, original research and market observations from across the global cleaning industry.

93 analysis articles
Editorial montage of Fabio De’Longhi and a De’Longhi home coffee machine, based on separate official photographs
Industry

De’Longhi: How an Italian Family Built a Global Coffee Business

The family did not begin with coffee. It spent decades finding the business that deserved more of its capital, engineering and attention.

2026-10-0310 min read
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A Cuisinart food processor surrounded by ingredients and prepared food in an official kitchen lifestyle photograph.
Industry

From a Hair Dryer to the Kitchen: How Conair Became Part of American Homes

How Conair expanded from hair appliances into kitchens by acquiring Cuisinart, BaByliss and Waring—and keeping their distinct relationships with customers.

2026-10-036 min read
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Dirt Devil products pictured in TTI's 2004 annual report, after the acquisition of Royal Appliance
Industry

From Supplier to Owner: How TTI Bought Dirt Devil

Michael Merriman used to ask TTI for better supply prices. In November 2002, he had to ask its founder for more money for the whole company.

2026-10-0310 min read
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AI-assisted editorial montage of Horst Pudwill and separate official RYOBI and Milwaukee working photographs
Industry

Horst Pudwill: The Man Who Built the World's Largest Power Tool Company

A customer once asked Horst Pudwill to cut his prices. He eventually bought the business. Inside the long, sometimes costly rise of TTI's founder.

2026-10-0312 min read
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Dual-Wash Stations: The Cleaning Industry's Next Major Category? cover
Industry

Dual-Wash Stations: The Cleaning Industry's Next Major Category?

Roborock and Midea are combining laundry appliances with robot vacuums. Denny You sees a larger opportunity in affordable systems, small homes and a new specialist brand.

2026-10-0210 min read
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Editorial collage of original Pan Longquan and Joseph Galli portraits over a Chervon distributor-visit photograph; not a photograph of a joint event.
Industry

Pan Longquan and Joe Galli: Two Careers Converge at Chervon

Chervon's founder hands the CEO role to the man who once led a major rival. Their careers explain the ambition behind the partnership—and the competition ahead.

2026-09-279 min read
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Editorial concept illustration introducing the businesses discussed; not a photograph of named stores or products.
Industry

Ten Global Power Tool Companies: Who Shapes the Industry?

The companies behind the tool brands: TTI, Stanley Black & Decker, Hilti, Bosch, Makita, Chervon, INGCO, TTS, Koki Holdings and Positec.

2026-09-2712 min read
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Editorial concept illustration introducing the businesses discussed; not a photograph of named stores or products.
Industry

The French Family Behind Decathlon, Auchan and Electro Dépôt

The Mulliez family's story, from a textile mill and a struggling supermarket to Decathlon, Electro Dépôt and the difficult business of succession.

2026-09-2711 min read
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Official portraits of Alfred Kärcher, Irene Kärcher and Hartmut Jenner with leadership dates.
Industry

Kärcher: The Family Behind a German Hidden Champion

From Alfred Kärcher's workshop to Irene's expansion and Hartmut Jenner's long tenure, the people who built a global, family-owned cleaning business.

2026-09-279 min read
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Editorial concept illustration introducing the businesses discussed; not a photograph of named stores or products.
Industry

Europe's Appliance Retail Map: Who Sells to European Consumers?

A map of Europe's appliance retailers, buying alliances, supermarkets, discounters, department stores and online platforms, with a country-by-country reference.

2026-09-2616 min read
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Deep Analysis – Page 2 | World Clean Biz