Original Editorial
Deep Analysis
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Roborock at the Crossroads
A new translation analyzing Roborock’s early rise, the shift in competition after 2020, and the strategic pressure it faced in floorcare.
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iRobot at the Crossroads
A new translation on iRobot’s 2021 performance, product gaps, Chinese competition and why the former robot vacuum leader faced a crossroads.
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What iRobot’s 2018 Annual Report Revealed
A source-backed reading of iRobot’s 2018 annual report covering Roomba growth, the i7+ launch, Amazon concentration, overseas distribution, R&D and the Terra mower plan.
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Roborock’s 2019 Annual Report: The Breakout Year
Roborock’s 2019 annual report captures the breakout year when the company moved from Xiaomi-ecosystem supplier to a more independent robot vacuum brand.
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A Reading of Ecovacs’ Mid-Year Report
Ecovacs’ mid-year report offers a snapshot of how the company balanced robot vacuums, Tineco and category expansion during a volatile cleaning appliance cycle.
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Ecovacs in 2019 and the Changing Industry Landscape
Ecovacs’ 2019 performance shows how robot vacuum brands were moving from ODM dependence toward branded growth, R&D investment and higher-end competition.
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China’s Vacuum Cleaner Industry in 2018 and the Outlook for 2019
China’s vacuum cleaner industry in 2018 showed the pressure of export dependence, brand transition and category change heading into 2019.
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Ecovacs’ 2018 Annual Report and the Rise of Service Robots
Ecovacs’ 2018 annual report showed the company’s shift from traditional small appliances toward robot vacuums, Tineco and service robotics.
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Nilfisk’s 2018 Annual Report and the Structure of Commercial Cleaning
Nilfisk’s 2018 annual report showed how a professional cleaning equipment company manages floorcare, vacuums, pressure washers and aftersales under global restructuring.
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Hamilton Beach 2018 Annual Report
A reading of Hamilton Beach’s 2018 annual report, covering small appliances, brand structure and business performance.
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