Original Editorial
Deep Analysis
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Floor Washers Are a Good Product. That Does Not Make Them a Good Business
Tineco turned the wet-dry floor washer into a category. As Dreame, Roborock, Bissell and SharkNinja crowd in, the hard part is no longer the product but what happens after the sale.
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Floor Washers Took Off Years Ago. Miele Is Only Now Entering the Market.
Miele's Duoflex HX2 adds a wet roller head to a cordless vacuum, but its product form still trails the floor-washer systems developed by Tineco and Dreame.
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How a Chinese Manufacturer Is Rebuilding Roomba
After Picea took control of iRobot, Roomba entered floor washers with Electro Plus. The product reveals both the logic and limits of its attempted revival.
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How Laifen Should Enter Hard Floor Washers
A few days ago, I heard from friends in the supply chain that Leifen was going to make a hard floor washer, and the team came to Suzhou to inspect it.
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The Story of Hard Floor Washers
Tens of billions of dollars have poured into cleaning appliances in recent years, and the most important trigger is the hot sales of Tineco hard floor washers.
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Uwant’s Resilience in China’s Brutal Cleaning Appliance Market
Uwant’s story shows how a Chinese cleaning-appliance brand survived through product iteration, category focus and persistent marketing in a brutal market.
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Dyson New Product Review 2025
A review of Dyson’s 2025 product push, including V16, PencilVac, V8 Cyclone, Spot+Scrub Ai, Wash G1 upgrades and HushJet.
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Anker’s Cleaning Appliance Strategy Analysis
An analysis of Anker’s cleaning appliance strategy across handheld vacuums, hard floor washers, robot vacuums, channels and overseas markets.
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Dyson Nautik Is Not a Real Hard Floor Washer
Why Dyson Nautik disappointed expectations for a true hard floor washer and what it reveals about Dyson’s China-market floorcare strategy.
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The Xiaomi Ecosystem at the Crossroads
A new translation analyzing the Xiaomi ecosystem’s early advantages, profit dilemma, changing environment and next possible directions.
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