Deep Analysis

Casual Gossip on DJI’s Robot Vacuum

This informal note on DJI’s robot vacuum looks beyond specifications to the industry expectations, timing and competitive pressure behind DJI’s floorcare move.

2026-06-093 min read

Trade Shows

MOVA Took Me to Meet a Celebrity

A field note from MOVA’s AWE launch event covering its broad product line, celebrity endorsement and product innovation ambitions.

Witnessing Roborock’s Road to RMB 100 Billion

Roborock’s long-term growth target shows how robot vacuum leaders are being judged not only by sales today, but by whether they can expand into broader smart home and cleaning platforms.

Follow-up on the Lawsuit That Changed the Robot Vacuum Industry

A follow-up analysis of the ITC patent case that reshaped the robot vacuum industry and affected iRobot, Ecovacs and other market players.

2026-06-093 min read

Can DJI Become a Top Three Robot Vacuum Brand?

DJI’s chance of becoming a top-three robot vacuum brand depends on whether it can convert navigation and sensing strengths into a complete floorcare experience.

iRobot Fourth-Quarter and Full-Year Revenue

iRobot’s fourth-quarter and full-year revenue figures reveal the financial pressure behind its struggle to defend the Roomba business.

The Robot Vacuum Industry Faces DJI’s Wang Tao

Why DJI’s robot vacuum ambitions should be judged not only by ROMO, but by Wang Tao’s product standards, resources and willingness to stay in the category.

2026-06-097 min read