Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
World-Class Denny, or World-Class Bragging?
Denny showcases industry leadership and ambitious positioning through top-tier media coverage, setting new standards in the field.
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Should Shark and Ninja Have Been One Brand?
An analysis of whether Shark and Ninja should have operated as one brand, and what SharkNinja reveals about category-focused brand strategy.
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I Want to Become an Influencer
This personal note explains why industry influence depends on long-term observation, clear judgment and the ability to connect scattered market signals.
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What iRobot’s 2018 Annual Report Revealed
A source-backed reading of iRobot’s 2018 annual report covering Roomba growth, the i7+ launch, Amazon concentration, overseas distribution, R&D and the Terra mower plan.
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Hamilton Beach 2018 Annual Report
A reading of Hamilton Beach’s 2018 annual report, covering small appliances, brand structure and business performance.
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Groupe SEB’s 2018 Report and the Logic of a Global Small Appliance Giant
Groupe SEB’s 2018 report showed how a global small appliance group manages brands, regions, e-commerce and professional business under a broad portfolio.
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The First Major Industry Shift of 2019
A look back at the first major industry shift of 2019 and what trade tensions meant for vacuum cleaner supply chains and Chinese manufacturing.
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From Lawns to Yards: How Big Can the Robotic Mower Industry Become?
Robotic mowers connect lawn assets, labor pressure, outdoor electrification, and yard automation. The category is still young, but its scale foundation is already visible.
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