Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Roborock’s 2019 Annual Report: The Breakout Year
Roborock’s 2019 annual report captures the breakout year when the company moved from Xiaomi-ecosystem supplier to a more independent robot vacuum brand.
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A Reading of Ecovacs’ Mid-Year Report
Ecovacs’ mid-year report offers a snapshot of how the company balanced robot vacuums, Tineco and category expansion during a volatile cleaning appliance cycle.
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Ecovacs in 2019 and the Changing Industry Landscape
Ecovacs’ 2019 performance shows how robot vacuum brands were moving from ODM dependence toward branded growth, R&D investment and higher-end competition.
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China’s Vacuum Cleaner Industry in 2018 and the Outlook for 2019
China’s vacuum cleaner industry in 2018 showed the pressure of export dependence, brand transition and category change heading into 2019.
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Ecovacs’ 2018 Annual Report and the Rise of Service Robots
Ecovacs’ 2018 annual report showed the company’s shift from traditional small appliances toward robot vacuums, Tineco and service robotics.
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Nilfisk’s 2018 Annual Report and the Structure of Commercial Cleaning
Nilfisk’s 2018 annual report showed how a professional cleaning equipment company manages floorcare, vacuums, pressure washers and aftersales under global restructuring.
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Hamilton Beach 2018 Annual Report
A reading of Hamilton Beach’s 2018 annual report, covering small appliances, brand structure and business performance.
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Top Ten Vacuum Exporters in 2019
The top vacuum exporters in 2019 show how China’s floorcare supply chain was structured before brands and cordless platforms changed the market.
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Vacuum Companies at the 2018 Autumn Canton Fair
The 2018 Autumn Canton Fair offers a snapshot of China’s vacuum companies at a time when export manufacturing and brand upgrades were beginning to collide.
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Groupe SEB’s 2018 Report and the Logic of a Global Small Appliance Giant
Groupe SEB’s 2018 report showed how a global small appliance group manages brands, regions, e-commerce and professional business under a broad portfolio.
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