Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
The Lawsuit That Shaped the Handheld Vacuum Industry
Legal battle over handheld vacuum designs reshaped industry standards and competition between Dyson and SharkNinja
Read Article →
DJI ROMO Launch Analysis
DJI ROMO’s launch shows what happens when a drone technology giant enters robot vacuums with strong attention, high expectations and obvious category constraints.
Read Article →
Bissell Files a Section 337 Investigation Against Tineco in the U.S.
An analysis of Bissell’s Section 337 investigation against Tineco in the United States and its implications for hard floor washer competition.
Read Article →
CES 2026 Shows the Backyard Robot War Has Fully Begun
CES 2026 showed that Chinese brands are turning robotic mowers and pool robots into the next major smart hardware battlefield.
Read Article →
When Chinese Brands Become the Powers
When Chinese cleaning brands become the powers, global competition shifts from low-cost manufacturing toward brand control, channels and product definition.
Read Article →
Dyson’s Hard Floor Washer Is Exposed
Why Dyson’s move toward hard floor washing matters for China’s floorcare market, and why the product definition still differs from a true hard floor washer.
Read Article →
DJI Enters Robot Vacuums: The Wolf Is Finally Coming
DJI is set to release a robot vacuum cleaner in 2025, entering the competitive floorcare market with advanced technology and AI integration.
Read Article →
Ecovacs at a Crossroads
Ecovacs navigates strategic changes as it faces new challenges and opportunities in the smart home market.
Read Article →
Chinese Backyard Robot Brands Are Entering the Global OPE Arena
Chinese robotic mower and pool robot brands are moving into OPE channels where dealer access, service and compliance will decide the next phase.
Read Article →
DJI Goes to the Ground, Dreame and Insta360 Go to the Sky
DJI’s move into robot vacuums, Dreame’s move into cars and Insta360’s Anti Gravity drone show Chinese hardware companies crossing into each other’s strategic territory.
Read Article →