Original Editorial
Deep Analysis
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
German Vacuum Brands in the Cordless Wave
How German vacuum brands such as Bosch Siemens, Miele and Vorwerk looked increasingly awkward as the industry shifted toward cordless products.
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Follow-up on the Lawsuit That Changed the Robot Vacuum Industry
A follow-up analysis of the ITC patent case that reshaped the robot vacuum industry and affected iRobot, Ecovacs and other market players.
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Can DJI Become a Top Three Robot Vacuum Brand?
DJI’s chance of becoming a top-three robot vacuum brand depends on whether it can convert navigation and sensing strengths into a complete floorcare experience.
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A Note on the Robotic Mower Category
This note on robotic mowers explains why the category is moving from technical curiosity toward outdoor power equipment channel competition.
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Anker Needs a Hard Battle
Anker faces challenges in expanding beyond small categories to complex industries like robot vacuums, highlighting talent recruitment and strategic positioning.
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iRobot Fourth-Quarter and Full-Year Revenue
iRobot’s fourth-quarter and full-year revenue figures reveal the financial pressure behind its struggle to defend the Roomba business.
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The Robot Vacuum Industry Faces DJI’s Wang Tao
Why DJI’s robot vacuum ambitions should be judged not only by ROMO, but by Wang Tao’s product standards, resources and willingness to stay in the category.
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Mijia Robot Vacuum G1 and the Xiaomi Ecosystem
What Mijia Robot Vacuum G1 revealed about Xiaomi’s low-price strategy, supplier choices and pressure on Xiaomi ecosystem companies.
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China’s Cleaning Robot Giants Are Moving Into the Backyard
Dreame, ECOVACS, Roborock and eufy are carrying indoor-robot capabilities into robotic mowers and pool cleaners, where terrain, safety and service create a harder test.
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Roborock’s Channel Shift: From Online Growth to Offline Experience
Roborock’s Shanghai store, ALDI partnership and Amazon pricing moves show a brand moving from online efficiency toward broader channel control.
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