Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Chinese Cleaning Brands at CES 2026
What CES 2026 reveals about Chinese cleaning brands across robot vacuums, robotic mowers, pool robots and the global hardware race.
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Can Roborock Reach RMB 70 Billion by 2029?
Roborock’s Hong Kong application proof, 2025 results and category expansion show what must happen for the company to approach RMB 70 billion in annual revenue by 2029.
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Witnessing Roborock’s Road to RMB 100 Billion
Roborock’s long-term growth target shows how robot vacuum leaders are being judged not only by sales today, but by whether they can expand into broader smart home and cleaning platforms.
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China’s Cleaning Robot Giants Are Moving Into the Backyard
Dreame, ECOVACS, Roborock and eufy are carrying indoor-robot capabilities into robotic mowers and pool cleaners, where terrain, safety and service create a harder test.
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Roborock’s Channel Shift: From Online Growth to Offline Experience
Roborock’s Shanghai store, ALDI partnership and Amazon pricing moves show a brand moving from online efficiency toward broader channel control.
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Roborock’s IPO Prospectus and the Xiaomi Ecosystem Signal
Roborock’s IPO prospectus showed how a Xiaomi ecosystem company moved from dependent channel partner to independent robot vacuum leader.
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iRobot’s Uncertain Future
iRobot’s uncertain future reflects the pressure facing the original robot vacuum leader as Chinese brands accelerate product cycles and global competition tightens.
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Roborock at the Crossroads
A new translation analyzing Roborock’s early rise, the shift in competition after 2020, and the strategic pressure it faced in floorcare.
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iRobot at the Crossroads
A new translation on iRobot’s 2021 performance, product gaps, Chinese competition and why the former robot vacuum leader faced a crossroads.
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Roborock’s 2019 Annual Report: The Breakout Year
Roborock’s 2019 annual report captures the breakout year when the company moved from Xiaomi-ecosystem supplier to a more independent robot vacuum brand.
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