Original Editorial
Deep Analysis
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Witnessing Roborock’s Road to RMB 100 Billion
Roborock’s long-term growth target shows how robot vacuum leaders are being judged not only by sales today, but by whether they can expand into broader smart home and cleaning platforms.
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China’s Cleaning Robot Giants Are Moving Into the Backyard
Dreame, ECOVACS, Roborock and eufy are carrying indoor-robot capabilities into robotic mowers and pool cleaners, where terrain, safety and service create a harder test.
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Roborock’s Channel Shift: From Online Growth to Offline Experience
Roborock’s Shanghai store, ALDI partnership and Amazon pricing moves show a brand moving from online efficiency toward broader channel control.
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Roborock’s IPO Prospectus and the Xiaomi Ecosystem Signal
Roborock’s IPO prospectus showed how a Xiaomi ecosystem company moved from dependent channel partner to independent robot vacuum leader.
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iRobot’s Uncertain Future
iRobot’s uncertain future reflects the pressure facing the original robot vacuum leader as Chinese brands accelerate product cycles and global competition tightens.
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Roborock at the Crossroads
A new translation analyzing Roborock’s early rise, the shift in competition after 2020, and the strategic pressure it faced in floorcare.
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iRobot at the Crossroads
A new translation on iRobot’s 2021 performance, product gaps, Chinese competition and why the former robot vacuum leader faced a crossroads.
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Roborock’s 2019 Annual Report: The Breakout Year
Roborock’s 2019 annual report captures the breakout year when the company moved from Xiaomi-ecosystem supplier to a more independent robot vacuum brand.
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