Original Editorial
Deep Analysis
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
When Chinese Brands Become the Powers
When Chinese cleaning brands become the powers, global competition shifts from low-cost manufacturing toward brand control, channels and product definition.
Read Article
Dyson’s Hard Floor Washer Is Exposed
Why Dyson’s move toward hard floor washing matters for China’s floorcare market, and why the product definition still differs from a true hard floor washer.
Read Article
Who Has a Chance to Become China’s Premium Vacuum Brand?
China’s premium vacuum opportunity depends on which brands can combine motor technology, industrial design, channel trust and pricing discipline.
Read Article
A Review of Dyson’s New Product Push
Dyson’s latest product push shows both its design ambition and the limits of premium innovation when price, battery life and cleaning performance must all hold up.
Read Article
Dyson’s Anxiety
Dyson’s anxiety comes from a changing floorcare market where premium positioning, product experience and supply-chain control are all under pressure.
Read Article
The Two Sides of Dyson
Dyson’s two sides are its engineering-led brand image and its aggressive legal strategy, both of which shape how it competes in floorcare.
Read Article
Dyson’s New Product Push and the Limits of Premium Innovation
Dyson’s latest product wave shows a premium brand trying to stay different while Chinese cleaning appliance rivals redefine innovation speed.
Read Article
China’s Vacuum Cleaner Industry in 2018 and the Outlook for 2019
China’s vacuum cleaner industry in 2018 showed the pressure of export dependence, brand transition and category change heading into 2019.
Read Article