Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
The Collapse of Godfreys
The collapse of Godfreys shows how specialty vacuum retail can lose ground when channels, pricing and brand portfolios shift faster than store networks can adapt.
Read Article →
Who Benefits from the China-U.S. Trade War in Vacuum Cleaners?
The China-U.S. trade war changed the economics of vacuum cleaner exports, creating winners and losers across brands, OEMs and overseas production bases.
Read Article →
IFA 2019 Vacuum Cleaner New Products from Major Brands
A review of major vacuum cleaner launches at IFA 2019, including Samsung, Shark, Dyson, Vorwerk and Philips product moves.
Read Article →
China’s Vacuum Cleaner Industry in 2018 and the Outlook for 2019
China’s vacuum cleaner industry in 2018 showed the pressure of export dependence, brand transition and category change heading into 2019.
Read Article →
Top Ten Vacuum Exporters in 2019
The top vacuum exporters in 2019 show how China’s floorcare supply chain was structured before brands and cordless platforms changed the market.
Read Article →
TTI 2019 Interim Report
TTI’s 2019 interim report reveals how cordless platforms, professional tools and floorcare brands shaped the group’s growth logic before the next appliance cycle.
Read Article →