- Listed companies dominated the global vacuum market with advanced technology and strong export capabilities.
- Price competition was prevalent among exporters, affecting profit margins.
- Environmental regulations influenced production processes and increased operational costs for vacuum manufacturers.
Top 10 Vacuum Cleaner Exporters in China for 2019
The China Chamber of Commerce for Machinery and Electronic Products released the top ten vacuum cleaner exporters for 2019:
- Kingclean Electrical Appliances Co., Ltd.
- Ecovacs Robotics Co., Ltd.
- Suzhou Aipu Electric Appliance Co., Ltd.
- Jiangsu Midea Chunhua Electric Appliance Co., Ltd.
- Ningbo Dacheng Motor Manufacturing Co., Ltd.
- Suzhou Chunju Electric Appliance Co., Ltd.
- Ningbo Fajia Industrial Co., Ltd.
- Zhuoli Electrical Appliances Group Co., Ltd.
- Ningbo Dahua Electrical Appliances Co., Ltd.
- Guangdong Xinbao Electrical Appliances Co., Ltd.
(With Ningbo Haiji Electrical Appliances Co., Ltd. listed as a tie for 10th place)
From this list, there isn't much change compared to the previous year, indicating the stability of the vacuum cleaner industry. Here are some brief comments:
- Kingclean has been the dominant force in export markets for many years, showing remarkable consistency. The success of SharkNinja staying with Kingclean in 2019 is a significant factor behind its performance.
- Ecovacs Robotics. Ecovacs has established itself as a leader in robot vacuums through its cross-border e-commerce business both domestically and internationally. Will the Tineco brand continue to replicate Ecovacs' success?
- Aipu Electric Appliance. Aipu ranks among the top three players, with Bissell being its most admired client for years, supporting it and making both successful.
- Midea Electrical Appliances. 2019 was a challenging year for Midea, but they may benefit from their early overseas base setup in 2020.
- Dacheng Motor. As the main supplier to TTI, the question remains: why is Dacheng's pricing always significantly lower than its competitors?
- Suzhou Chunju Electric Appliance Co., Ltd. There are rumors that the owner of Chunju is a top tycoon in Huangqiao, impressive.
- Fajia Industrial. Fajia has shown some innovation in products over recent years and now has many big clients beyond SharkNinja, with strong potential for future growth.
- Zhuoli Electrical Appliances. Zhuoli has been very aggressive in competing for large clients recently, securing business from several major brands in the industry.
- Dahua Electrical Appliances Co., Ltd. Dahua has successfully overcome the shadow of client transfer and is to be celebrated.
- Xinbao Electrical Appliances Co., Ltd. The importance of Xinbao's position in the industry is often underestimated; its Moji brand sells well domestically, and exports are also on an upward trajectory for 2020.
- Haiji Electrical Appliances. Haiji has a monopoly presence in certain markets; will they continue to leverage their advantage with lithium-ion battery products?
However, it's worth noting that this list is based solely on export performance, not domestic sales. Newcomers like Roborock and Dreame are not included yet. If the companies from Xiaomi’s ecosystem also make it into the top ten exporters in the future, it will be a significant shift for the industry.
The biggest event of 2019 in the vacuum cleaner industry was the trade war, which lasted almost a year. The impact of this trade war on the vacuum cleaner industry may only become apparent in 2020.
Some information suggests that Midea Chunhua and Xinbao Electrical Appliances will see an increase in their rankings for 2020, while other giants might decline. Which ones? Let your imagination run wild!
Additionally, many power tool companies began entering the vacuum cleaner market in 2019, creating new competition. Will this pose a threat to established giants?