Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Witnessing Roborock’s Road to RMB 100 Billion
Roborock’s long-term growth target shows how robot vacuum leaders are being judged not only by sales today, but by whether they can expand into broader smart home and cleaning platforms.
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Follow-up on the Lawsuit That Changed the Robot Vacuum Industry
A follow-up analysis of the ITC patent case that reshaped the robot vacuum industry and affected iRobot, Ecovacs and other market players.
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Can DJI Become a Top Three Robot Vacuum Brand?
DJI’s chance of becoming a top-three robot vacuum brand depends on whether it can convert navigation and sensing strengths into a complete floorcare experience.
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iRobot Fourth-Quarter and Full-Year Revenue
iRobot’s fourth-quarter and full-year revenue figures reveal the financial pressure behind its struggle to defend the Roomba business.
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The Robot Vacuum Industry Faces DJI’s Wang Tao
Why DJI’s robot vacuum ambitions should be judged not only by ROMO, but by Wang Tao’s product standards, resources and willingness to stay in the category.
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Mijia Robot Vacuum G1 and the Xiaomi Ecosystem
What Mijia Robot Vacuum G1 revealed about Xiaomi’s low-price strategy, supplier choices and pressure on Xiaomi ecosystem companies.
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Roborock’s Channel Shift: From Online Growth to Offline Experience
Roborock’s Shanghai store, ALDI partnership and Amazon pricing moves show a brand moving from online efficiency toward broader channel control.
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DJI ROMO’s Weaknesses Exposed
The early reaction to DJI ROMO reveals both the power of DJI’s brand and the weaknesses that still matter in robot vacuum execution.
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Roborock’s IPO Prospectus and the Xiaomi Ecosystem Signal
Roborock’s IPO prospectus showed how a Xiaomi ecosystem company moved from dependent channel partner to independent robot vacuum leader.
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Ecovacs and iRobot Reach a Cooperation Agreement
The Ecovacs-iRobot cooperation signal matters because it connects tariff pressure, global robot vacuum competition and the changing balance between Chinese and U.S. brands.
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