Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Bissell CrossWave and the Early Logic of Hard Floor Washers
Bissell CrossWave showed why vacuuming and mopping in one device could create a major hard floor washer category, but also why the product was difficult to operate and service.
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How Narwal Changed the Robot Vacuum Category
Narwal’s early self-cleaning robot mop and vacuum showed why docking systems and mop maintenance would become central to the robot vacuum category.
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Roborock at the Crossroads
A new translation analyzing Roborock’s early rise, the shift in competition after 2020, and the strategic pressure it faced in floorcare.
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iRobot at the Crossroads
A new translation on iRobot’s 2021 performance, product gaps, Chinese competition and why the former robot vacuum leader faced a crossroads.
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Roborock’s 2019 Annual Report: The Breakout Year
Roborock’s 2019 annual report captures the breakout year when the company moved from Xiaomi-ecosystem supplier to a more independent robot vacuum brand.
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A Reading of Ecovacs’ Mid-Year Report
Ecovacs’ mid-year report offers a snapshot of how the company balanced robot vacuums, Tineco and category expansion during a volatile cleaning appliance cycle.
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Ecovacs in 2019 and the Changing Industry Landscape
Ecovacs’ 2019 performance shows how robot vacuum brands were moving from ODM dependence toward branded growth, R&D investment and higher-end competition.
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Ecovacs’ 2018 Annual Report and the Rise of Service Robots
Ecovacs’ 2018 annual report showed the company’s shift from traditional small appliances toward robot vacuums, Tineco and service robotics.
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