Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Chinese Cleaning Brands at CES 2026
What CES 2026 reveals about Chinese cleaning brands across robot vacuums, robotic mowers, pool robots and the global hardware race.
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China’s Cleaning Robot Giants Are Moving Into the Backyard
Dreame, ECOVACS, Roborock and eufy are carrying indoor-robot capabilities into robotic mowers and pool cleaners, where terrain, safety and service create a harder test.
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Some Thoughts on the Mijia Mite Removal Vacuum
What the Mijia cordless mite removal vacuum reveals about configuration, pricing, crowdfunding performance and Xiaomi ecosystem competition.
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Dreame’s Rise to RMB 10 Billion in Five Years
How Dreame grew into a RMB 10 billion cleaning appliance company in five years through Xiaomi ecosystem support, product expansion and aggressive execution.
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When Chinese Brands Become the Powers
When Chinese cleaning brands become the powers, global competition shifts from low-cost manufacturing toward brand control, channels and product definition.
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DJI Goes to the Ground, Dreame and Insta360 Go to the Sky
DJI’s move into robot vacuums, Dreame’s move into cars and Insta360’s Anti Gravity drone show Chinese hardware companies crossing into each other’s strategic territory.
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Dreame: A New Disruptor in the Vacuum Cleaner Industry
Dreame’s rise in vacuums shows how a Xiaomi-ecosystem company used motor technology, online channels and aggressive product rhythm to challenge established cleaning brands.
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iRobot’s Uncertain Future
iRobot’s uncertain future reflects the pressure facing the original robot vacuum leader as Chinese brands accelerate product cycles and global competition tightens.
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Dreame’s Douyin Counterattack Against Tineco
Dreame’s Douyin counterattack against Tineco shows how traffic timing, product rhythm and capital support can reshape hard floor washer competition.
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