Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.

Floorcare
iRobot at the Crossroads
A new translation on iRobot’s 2021 performance, product gaps, Chinese competition and why the former robot vacuum leader faced a crossroads.
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Industry
What iRobot’s 2018 Annual Report Revealed
A source-backed reading of iRobot’s 2018 annual report covering Roomba growth, the i7+ launch, Amazon concentration, overseas distribution, R&D and the Terra mower plan.
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