Is Roborock Owned by Xiaomi? Roborock, Dreame and the Xiaomi Ecosystem Explained
Is Roborock owned by Xiaomi? See who controls Roborock, what Xiaomi's stake means, and how Dreame fits into the Xiaomi ecosystem.
10 min read
Independent Brand Intelligence
Roborock
Roborock ownership, products, manufacturing and channel strategy
First published July 30, 2026 · Last verified July 30, 2026
A source-backed profile of Roborock's listed-company ownership, smart-cleaning portfolio, manufacturing model and global route to market.
World Clean Biz is an independent industry publication and is not affiliated with Roborock or Xiaomi. Company statements and filings are identified separately from World Clean Biz analysis.
| Fact | Details |
|---|---|
| Legal entity scope | Beijing Roborock Technology Co., Ltd. |
| Ownership type | See verified ownership analysis |
| Headquarters | Beijing, China |
| Founded | July 2014 |
| Official website | https://global.roborock.com/ |
| Last verified | July 30, 2026 |
Company & Ownership
Roborock is a Shanghai Stock Exchange-listed company, not a Xiaomi subsidiary. Its 2025 annual report identified founder Chang Jing as controlling shareholder and actual controller with 20.99% at 31 December 2025. Tianjin Jinmi, an investment entity controlled within Xiaomi Communications' consolidated structure, held 2.49%; that is a minority investment, not legal control.
Leadership
| Person | Role | Evidence note |
|---|---|---|
| Chang Jing | Chairman and General Manager | Founder, controlling shareholder and actual controller; role and control status verified in the 2025 annual report. |
| Quan Gang | Director and Deputy General Manager | Joined Roborock in 2016 after roles at Nokia and Microsoft. |
Product Portfolio
| Category | Positioning | Buyer relevance |
|---|---|---|
| Robot vacuums | The core business, spanning multiple price tiers and advanced navigation, mopping, dock and embodied-robotics features. | Forms the core assortment across price tiers, cleaning functions and dock configurations. |
| Wet-and-dry floor cleaners | A fast-growing adjacent floorcare category reported within other smart appliances. | Adds an adjacent floorcare line that can extend the Roborock aisle beyond robots. |
| Washer-dryers | Large-appliance expansion built around Roborock's low-temperature molecular-sieve drying technology. | Introduces a large-appliance category with different installation and service requirements. |
| Robotic lawn mowers | An outdoor robotics extension introduced through the RockMow and RockNeo product families. | Extends assortment planning into outdoor robotics through the RockMow and RockNeo platforms. |
Manufacturing & Channels
Manufacturing & Supply Chain
| Evidence | Scope | Buyer check |
|---|---|---|
| The 2025 annual report shows a mixed supply model: raw materials and processing remained the largest cost components, while purchased parts and finished units expanded as Roborock added ODM production for lower-priced products. | Reviewed reporting period | Confirm whether the exact SKU is self-produced, processed or supplied as an ODM finished unit. |
| Roborock reports independent product development and testing capabilities, with R&D and branch offices in Beijing, Shanghai and Shenzhen; the filing does not support treating Xiaomi as Roborock's general manufacturer. | Company R&D and branch offices | Verify the manufacturer for the exact model without assigning Xiaomi as manufacturer. |
| In 2025 Roborock reported higher production and inventory for robot vacuums and other smart appliances, with overseas stocking contributing to the inventory increase. | 2025 production and inventory | Confirm current regional inventory ownership, shipment origin and replenishment terms. |
Markets & Channels
| Evidence | Scope | Buyer check |
|---|---|---|
| Roborock sells through both direct and distributor models. Its 2025 annual report reported growth in each and described expanded direct multi-platform operations alongside broader distributor coverage. | Direct and distributor channels | Confirm whether the target account buys directly or through an authorized distributor. |
| Overseas main-business revenue exceeded domestic main-business revenue in 2025. The company attributed overseas growth to wider sales channels, product investment and channel promotion. | 2025 overseas business | Confirm local channel coverage, promotional responsibility and regional warranty terms. |
| The company is adding localized overseas operations and physical retail exposure while retaining ecommerce as a major route to market. | Localized overseas channels | Verify the local selling entity and authorization across ecommerce and physical retail. |
Competitive Position
World Clean Biz assessment: Roborock has widened from robot vacuums into wet-and-dry cleaners, laundry and outdoor robotics, while shifting from its early Xiaomi-channel dependence toward direct ecommerce, distributors and offline experience. That breadth improves reach but also raises execution pressure: the 2025 filing shows faster growth alongside lower profit, heavier selling costs, more inventory and lower gross margins as Roborock moves technologies across price tiers and defends share against Dreame and Ecovacs.
Company Developments
Verified Timeline
Roborock reports 2025 growth and heavier reinvestment
Roborock reported RMB 18.695 billion of 2025 revenue, up 56.51%, while its annual report recorded higher R&D, selling expenditure and global channel investment.
Control and Xiaomi minority stake remain distinct
At year-end 2025, Chang Jing held 20.99% and remained controlling shareholder and actual controller; Tianjin Jinmi held 2.49%. Xiaomi Communications' bond prospectus identifies Tianjin Jinmi within its controlled consolidated structure.
Roborock lists on Shanghai's STAR Market
The listed entity is Beijing Roborock Technology Co., Ltd., stock code 688169, giving buyers and investors access to audited operating and ownership disclosures.
Sources: [1]
World Clean Biz Research
Primary Analysis
Roborock’s Channel Shift: From Online Growth to Offline Experience
Roborock’s Shanghai store, ALDI partnership and Amazon pricing moves show a brand moving from online efficiency toward broader channel control.
4 min readRoborock’s IPO Prospectus and the Xiaomi Ecosystem Signal
Roborock’s IPO prospectus showed how a Xiaomi ecosystem company moved from dependent channel partner to independent robot vacuum leader.
4 min readResearch Record
Sources
- 北京石头世纪科技股份有限公司2025年年度报告 — Beijing Roborock Technology Co., Ltd. / Shanghai Stock Exchange filing · Published Apr 23, 2026 · Accessed Jul 30, 2026
- About Us — Roborock · Accessed Jul 30, 2026
- Roborock Reports 56.51% Revenue Growth in 2025; Q1 2026 Revenue Up 23.31% — Roborock · Published Apr 22, 2026 · Accessed Jul 30, 2026
- Roborock Expands Outdoor Portfolio with Next-Generation RockMow and RockNeo Series of Lawnmowers — Roborock · Published Sep 4, 2025 · Accessed Jul 30, 2026
- 小米通讯技术有限公司2024年面向专业投资者公开发行科技创新公司债券（高成长产业债）（第一期）募集说明书 — Xiaomi Communications Co., Ltd. / Shanghai Stock Exchange · Published Jul 22, 2024 · Accessed Jul 30, 2026
First published: Jul 30, 2026
Last verified: Jul 30, 2026
Last material modification: Jul 30, 2026