Who Owns Roomba Now? iRobot, Picea Robotics and the 2026 Takeover Explained
Who owns Roomba now? Picea Robotics acquired 100% of iRobot in 2026. See how its manufacturer became lender, owner and strategic operator.
10 min read
Independent Brand Intelligence
iRobot
iRobot ownership after Picea, Roomba portfolio and operating reset
First published July 30, 2026 · Last verified July 30, 2026
A source-backed profile of iRobot's 2026 transition to private Picea ownership, current leadership, U.S. operating base and renewed floorcare portfolio.
World Clean Biz is an independent industry publication and is not affiliated with iRobot or Picea. Public-company and restructuring facts are dated because iRobot became privately held in January 2026.
| Fact | Details |
|---|---|
| Legal entity scope | iRobot Corporation |
| Ownership type | Part of Picea (Shenzhen PICEA Robotics Co., Ltd. and Santrum Hong Kong Co., Limited collectively) |
| Headquarters | Bedford, Massachusetts, United States |
| Founded | 1990 |
| Official website | https://www.irobot.com |
| Last verified | July 30, 2026 |
Company & Ownership
iRobot became privately held and wholly owned by Picea on January 23, 2026, after a U.S. court-supervised restructuring. iRobot's filing defines Picea collectively as Shenzhen PICEA Robotics Co., Ltd. and its wholly owned subsidiary Santrum Hong Kong Co., Limited. The old public equity was cancelled, and a January 26 Form 15 began terminating or suspending iRobot's former SEC registration and reporting obligations. The transaction announcement describes iRobot Safe Corporation as a separate U.S.-based subsidiary responsible for protecting U.S. consumer data, with independent U.S. governance.
Parent company: Picea (Shenzhen PICEA Robotics Co., Ltd. and Santrum Hong Kong Co., Limited collectively)
Leadership
| Person | Role | Evidence note |
|---|---|---|
| Gary Cohen | Chief Executive Officer | Continued as CEO through the January 2026 transaction and was identified as CEO in iRobot's March 2026 Roomba Mini launch. |
Product Portfolio
| Category | Positioning | Buyer relevance |
|---|---|---|
| Roomba robot vacuums and vacuum-mop robots | The core home-robotics franchise, covering compact robots, lidar-equipped systems and docked vacuum-and-mop configurations. | Supports tiered Roomba assortments across compact, lidar and docked cleaning formats. |
| Roomba Electro Plus | A user-operated five-in-one hard-floor cleaner announced in July 2026, extending the Roomba name beyond autonomous robots. | Creates a manually operated hard-floor category that should be planned separately from autonomous Roomba robots. |
| Roomba Home App | The current consumer app for newer Roomba families; iRobot's app page says other models continue to use iRobot Home (Classic). | Requires model-level app compatibility checks for setup and after-sales support. |
Manufacturing & Channels
Manufacturing & Supply Chain
| Evidence | Scope | Buyer check |
|---|---|---|
| Before the restructuring, Picea was iRobot's primary contract manufacturer and later its secured lender; the January 2026 transaction converted that supplier-creditor relationship into ownership. | Pre-restructuring supplier relationship | Confirm the current manufacturing agreement and manufacturer for the contracted Roomba model. |
| iRobot's completion announcement says Picea has research, development and manufacturing operations in China and Vietnam. | Picea operations | Verify the exact factory and country of origin for the contracted SKU. |
| The same announcement says iRobot remains headquartered in Bedford, with engineering, product development, marketing and corporate functions anchored in the United States. | U.S. corporate functions | Confirm which entity owns product, software and service responsibility in the target market. |
| Picea ownership does not establish one factory for every Roomba model; product labels and regulatory documents remain necessary for model-level origin. | Model-level origin | Check product labels and regulatory documents for the exact model's manufacturer and origin. |
Markets & Channels
| Evidence | Scope | Buyer check |
|---|---|---|
| iRobot says it has sold more than 50 million robots since introducing Roomba in 2002. | Company-reported cumulative sales | Use current regional sell-through and installed-base data for assortment planning. |
| Its July 2026 portfolio announcement covered five new Roomba robots and a user-operated hard-floor cleaner for North America, showing active product operations after the restructuring. | North America portfolio announcement | Confirm model launch timing and channel availability in the target North American market. |
| The company continues to use its direct website and retail partners, while product range, timing and service coverage vary by market. | Regional direct and retail channels | Confirm local seller authorization, product range, launch timing and service coverage. |
Competitive Position
World Clean Biz assessment: iRobot retains one of the category's best-known consumer names, a large installed base and U.S.-anchored product and software functions. Picea ownership can tighten the link between product development and Asian manufacturing, but the company must rebuild feature, cost and channel competitiveness after restructuring while Roborock, ECOVACS and Dreame sustain rapid launch cycles and broad multifunction-dock portfolios.
Company Developments
Verified Timeline
iRobot announces a wider floorcare portfolio
iRobot introduced five new Roomba robot models and the Roomba Electro Plus user-operated hard-floor cleaner for North America.
Sources: [4]
iRobot files Form 15 after becoming private
The filing reported one holder of record and began terminating or suspending the company's former SEC registration and reporting duties.
Sources: [3]
Picea completes acquisition of iRobot
Picea acquired 100% of reorganized iRobot, making the company privately held while retaining its Bedford headquarters and U.S.-anchored engineering, product, marketing and corporate functions.
iRobot begins prepackaged Chapter 11 transaction
iRobot announced a court-supervised restructuring with Picea, then its primary contract manufacturer and secured lender.
Sources: [5]
World Clean Biz Research
Primary Analysis
iRobot’s Decline and the New Order in Robot Vacuums
A review of iRobot’s decline, from its early category leadership to product, financial and competitive pressure from Chinese robot vacuum brands.
6 min read
iRobot’s Financial Crisis
On December 1, IRobot’s official website released a financial document, which disclosed some of IRobot’s debt situation.
5 min readResearch Record
Sources
- Current Report on Form 8-K — iRobot Corporation / U.S. Securities and Exchange Commission · Published Jan 26, 2026 · Accessed Jul 30, 2026
- iRobot Completes Court-Supervised Transaction with Picea, Enabling the Next Chapter of Growth — iRobot · Published Jan 23, 2026 · Accessed Jul 30, 2026
- Certification and Notice of Termination of Registration on Form 15 — iRobot Corporation / U.S. Securities and Exchange Commission · Published Jan 26, 2026 · Accessed Jul 30, 2026
- iRobot Redefines Floor Care with the Introduction of a 5-in-1 Disinfecting Hard Floor Cleaner Along with a New Generation of Roomba Robots — iRobot · Published Jul 7, 2026 · Accessed Jul 30, 2026
- iRobot Announces Strategic Transaction to Drive Long-Term Growth Plan — iRobot · Published Dec 14, 2025 · Accessed Jul 30, 2026
- About iRobot — iRobot · Accessed Jul 30, 2026
- iRobot Introduces Roomba Mini — iRobot · Published Mar 10, 2026 · Accessed Jul 30, 2026
- Roomba Home App — iRobot · Accessed Jul 30, 2026
First published: Jul 30, 2026
Last verified: Jul 30, 2026
Last material modification: Jul 30, 2026