Original Editorial
Analysis & Insights
Industry shifts, company strategy, original research and market observations from across the global cleaning industry.
Floorcare
Roborock at the Crossroads
A new translation analyzing Roborock’s early rise, the shift in competition after 2020, and the strategic pressure it faced in floorcare.
Read Article →
Floorcare
A Reading of Ecovacs’ Mid-Year Report
Ecovacs’ mid-year report offers a snapshot of how the company balanced robot vacuums, Tineco and category expansion during a volatile cleaning appliance cycle.
Read Article →
Floorcare
Ecovacs’ 2018 Annual Report and the Rise of Service Robots
Ecovacs’ 2018 annual report showed the company’s shift from traditional small appliances toward robot vacuums, Tineco and service robotics.
Read Article →