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Witnessing Roborock’s Road to RMB 100 Billion cover
Floorcare

Witnessing Roborock’s Road to RMB 100 Billion

Roborock’s long-term growth target shows how robot vacuum leaders are being judged not only by sales today, but by whether they can expand into broader smart home and cleaning platforms.

2026-06-094 min read
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Follow-up on the Lawsuit That Changed the Robot Vacuum Industry cover
Floorcare

Follow-up on the Lawsuit That Changed the Robot Vacuum Industry

A follow-up analysis of the ITC patent case that reshaped the robot vacuum industry and affected iRobot, Ecovacs and other market players.

2026-06-093 min read
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Can DJI Become a Top Three Robot Vacuum Brand? cover
Floorcare

Can DJI Become a Top Three Robot Vacuum Brand?

DJI’s chance of becoming a top-three robot vacuum brand depends on whether it can convert navigation and sensing strengths into a complete floorcare experience.

2026-06-094 min read
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iRobot Fourth-Quarter and Full-Year Revenue cover
Floorcare

iRobot Fourth-Quarter and Full-Year Revenue

iRobot’s fourth-quarter and full-year revenue figures reveal the financial pressure behind its struggle to defend the Roomba business.

2026-06-094 min read
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The Robot Vacuum Industry Faces DJI’s Wang Tao cover
Floorcare

The Robot Vacuum Industry Faces DJI’s Wang Tao

Why DJI’s robot vacuum ambitions should be judged not only by ROMO, but by Wang Tao’s product standards, resources and willingness to stay in the category.

2026-06-097 min read
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Mijia Robot Vacuum G1 and the Xiaomi Ecosystem cover
Floorcare

Mijia Robot Vacuum G1 and the Xiaomi Ecosystem

What Mijia Robot Vacuum G1 revealed about Xiaomi’s low-price strategy, supplier choices and pressure on Xiaomi ecosystem companies.

2026-06-093 min read
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Roborock’s Channel Shift: From Online Growth to Offline Experience cover
Floorcare

Roborock’s Channel Shift: From Online Growth to Offline Experience

Roborock’s Shanghai store, ALDI partnership and Amazon pricing moves show a brand moving from online efficiency toward broader channel control.

2026-06-084 min read
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DJI ROMO’s Weaknesses Exposed cover
Floorcare

DJI ROMO’s Weaknesses Exposed

The early reaction to DJI ROMO reveals both the power of DJI’s brand and the weaknesses that still matter in robot vacuum execution.

2026-06-094 min read
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Roborock’s IPO Prospectus and the Xiaomi Ecosystem Signal cover
Floorcare

Roborock’s IPO Prospectus and the Xiaomi Ecosystem Signal

Roborock’s IPO prospectus showed how a Xiaomi ecosystem company moved from dependent channel partner to independent robot vacuum leader.

2026-06-084 min read
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Ecovacs and iRobot Reach a Cooperation Agreement cover
Floorcare

Ecovacs and iRobot Reach a Cooperation Agreement

The Ecovacs-iRobot cooperation signal matters because it connects tariff pressure, global robot vacuum competition and the changing balance between Chinese and U.S. brands.

2026-06-095 min read
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