Independent Brand Intelligence

Xiaomi / Mijia

Floorcare & Home Cleaning · Beijing, China · Since 2010

Who owns Xiaomi / Mijia?

Xiaomi and Mijia are brands of listed Xiaomi Corporation. Ecosystem partners make many connected products, so the brand alone does not identify the maker.

Verified August 7, 2026 · 7 sources

Latest at Xiaomi / Mijia

Updated Sep 29, 2026

Xiaomi and Mijia combine broad connected-home distribution with an expanding appliance portfolio. The ecosystem can improve product interoperability and reach, but procurement risk increases if buyers confuse the platform owner, brand, ecosystem participant and model-specific legal maker.

Xiaomi and Mijia smart appliances in a connected home kitchen
Official Xiaomi smart-appliance campaign image showing a connected home setting with Mijia large appliances and other ecosystem products.

Ownership

  1. Founder, Chairman and Chief Executive Officer of Xiaomi CorporationLei Jun, founder, chairman and CEO of XiaomiLei Jun
  2. BrandXiaomi / Mijia

Xiaomi and Mijia sit within the consumer and smart-home brand architecture of listed Xiaomi Corporation. The group also works with invested and ecosystem companies, but that relationship must not be converted into a blanket claim that Xiaomi Corporation or one ecosystem company manufactures every branded or connected product.

Photos: Lei Jun: Xiaomi investor relations board page; cropped by World Clean Biz

Ownership & entity evidence
Xiaomi and Mijia brand, group, ecosystem and product responsibility map
Xiaomi Corporation and its ecosystem provide context, but each appliance still requires a model-specific legal and supply-chain check.

Products

  • Floorcare and cleaningOfficial Xiaomi smart-home pages list robot vacuums, cordless stick vacuums and wet-and-dry cleaning products, with availability varying by market.
  • Major home appliancesMijia-branded refrigerators, air conditioners and laundry appliances are part of Xiaomi's expanding smart large-appliance portfolio in selected markets.
  • Air, kitchen and lifestyle appliancesThe official smart-home portfolio includes air purifiers and a broad range of connected kitchen and lifestyle appliances under Xiaomi or Mijia identities.

Operations

Made by

  • Xiaomi's annual reporting describes smartphones and AIoT or lifestyle products as a group business while also distinguishing ecosystem partners and supply-chain relationships.
  • Xiaomi publishes product declarations and compliance documents through a global support portal, with document coverage tied to named products or model families.
  • The reviewed public materials did not disclose one factory map covering all Xiaomi- and Mijia-branded home appliances.

Sold through

  • Xiaomi operates global and country-specific consumer sites and Xiaomi Store channels with product ranges and support that vary by market.
  • The Xiaomi Home application is an operating layer for many connected devices, while compatibility and available functions can vary by product and region.
  • Xiaomi's warranty portal publishes country- and product-specific after-sales terms rather than one universal global warranty.
Manufacturing & channel evidence
Xiaomi Mijia model, compliance, factory, channel and support verification workflow
Buyers should connect the exact destination-market model to its declaration, maker, factory, importer, seller and warranty route.
For buyers and distributors: what to verify (6)
  1. Obtain the product label, declaration and supplier documentation for the exact model rather than inferring the maker from ecosystem membership.
  2. Match the commercial reference and destination market to its declaration, legal maker, standards and importer information.
  3. Require current model-to-factory, country-of-origin and quality-control evidence from the contracting supplier.
  4. Validate the model on the destination-country site and record the invoice issuer, importer and warranty provider.
  5. Test destination-region account support, language, cloud dependence, data terms, firmware and required integrations before purchase.
  6. Retain the exact local warranty terms and confirm commercial-use coverage, spare parts and authorized repair access.

Competition

Timeline

  1. Xiaomi founded

    Xiaomi Corporation traces its foundation to 2010 in Beijing.

    Sources: [1]

  2. Mijia identity introduced

    Xiaomi introduced Mijia as a consumer identity for its smart-home ecosystem.

    Sources: [1]

  3. Smart large appliances support AIoT growth

    Xiaomi's official results highlighted growth in smart large appliances within its IoT and lifestyle business.

    Sources: [2]

  4. Global smart-appliance campaign expands the visible portfolio

    Xiaomi's official global campaign presented Mijia major appliances alongside floorcare and connected-home products.

    Sources: [3]

Sources (7)

Xiaomi Corporation, Xiaomi and more · Show all
  1. Annual and Interim Reports — Xiaomi Corporation · Accessed Aug 7, 2026
  2. Xiaomi Announces 2024 Annual Results — Xiaomi Corporation · Published 2025 · Accessed Aug 7, 2026
  3. Smart Tech Appliances — Xiaomi · Accessed Aug 7, 2026
  4. Xiaomi Smart Home — Xiaomi · Accessed Aug 7, 2026
  5. Product Declarations — Xiaomi · Accessed Aug 7, 2026
  6. Xiaomi Warranty — Xiaomi · Accessed Aug 7, 2026
  7. Xiaomi Media Kit — Xiaomi · Accessed Aug 7, 2026

First published: Aug 7, 2026 · Last verified: Aug 7, 2026 · Last updated: Nov 6, 2026