Who Owns Eureka? Midea, Electrolux and Its Manufacturing Network Explained
Who owns Eureka? Midea Group bought the vacuum brand from Electrolux in 2016. See the $40m deal, legal entities and current manufacturing evidence.
11 min read
Independent Brand Intelligence
Midea
Midea ownership, cleaning-appliance portfolio, manufacturing network and channels
First published July 31, 2026 · Last verified July 31, 2026
A source-backed profile of Midea Group's listed ownership, cleaning-appliance portfolio, Robozone and Eureka boundaries, global production network and channels.
World Clean Biz is an independent industry publication and is not affiliated with Midea or Eureka. Group disclosures, regional-company roles, the separately marketed Eureka brand and model-specific factory records are identified separately and should not be generalized to every Midea product.
| Fact | Details |
|---|---|
| Legal entity scope | Midea Group Co., Ltd. |
| Ownership type | Part of Midea Group Co., Ltd. |
| Headquarters | Beijiao, Foshan, Guangdong, China |
| Founded | 1968 |
| Official website | https://www.midea.com/global |
| Last verified | July 31, 2026 |
Company & Ownership
Midea Group Co., Ltd. is a Shenzhen-listed Chinese technology and manufacturing group. Its Smart Home business covers consumer appliances, while specialized subsidiaries and regional companies can hold product, sales or manufacturing roles. Founder He Xiangjian and related parties remain important shareholders, but the public company—not any one product subsidiary—is the group-level ownership reference.
Parent company: Midea Group Co., Ltd.
Leadership
| Person | Role | Evidence note |
|---|---|---|
| Fang Hongbo | Chairman and President of Midea Group | Midea's current investor materials identify Fang Hongbo as the group's chairman and president. |
| He Xiangjian | Founder | He Xiangjian founded the business that became Midea Group in 1968; the role is historical and does not replace current listed-company governance. |
Product Portfolio
| Category | Positioning | Buyer relevance |
|---|---|---|
| Wet-and-dry floor cleaners | Midea-branded upright floor washers combine vacuuming, washing and self-cleaning features for hard floors. | Retailers should compare cleaning architecture, edge reach, drying, consumables, warranty and local service by model. |
| Robot vacuums | Midea and related operating companies develop robot-vacuum platforms with navigation, docking and app functions. | Model-specific manufacturer, software, radio, app-region and factory evidence matter more than the group brand alone. |
| Cordless and canister vacuums | Dry floor-care products extend Midea's small-appliance portfolio across multiple markets and price tiers. | Range naming, voltage, filters, batteries, included tools and distribution can differ substantially by country. |
| Eureka cleaning appliances | The historic Eureka brand is marketed separately within Midea Group across vacuums, floor washers and selected robotic products. | A Eureka transaction may name different sellers, manufacturers and service entities from a Midea-branded product. |
Manufacturing & Channels
Manufacturing & Supply Chain
| Evidence | Scope | Buyer check |
|---|---|---|
| Midea reported 43 major overseas manufacturing bases and localized operations in 50 major countries in its 2025 investor materials. | Midea Group international network | Do not assign a group factory or country to a cleaning appliance without exact-SKU documentation. |
| Selected robot-vacuum manuals and regulatory records name Midea Robozone Technology Co., Ltd. for covered models. | Named robotic product documents | Match the legal manufacturer and factory evidence to the model number, regional suffix and shipment batch. |
| Midea combines its own manufacturing, specialized subsidiaries and external supply-chain partners across a large appliance portfolio. | Group production model | Verify factory, origin, exporter, component responsibility and change-control terms in the supply agreement. |
Markets & Channels
| Evidence | Scope | Buyer check |
|---|---|---|
| Midea reported localized business in 50 major countries and overseas revenue of RMB 195.9 billion for 2025. | Company-reported international business | Confirm which local Midea company or distributor carries the exact floor-care product and warranty. |
| Midea products use national websites, retail chains, ecommerce marketplaces, distributors and project channels. | Multi-channel distribution | Check seller authorization, territory, channel rights, service stock and marketplace restrictions. |
| Eureka maintains separate brand presentation and regional commercial routes within the wider Midea Group. | Group-brand separation | Do not substitute a Midea authorization for documented Eureka rights, or vice versa. |
Competitive Position
World Clean Biz assessment: Midea's advantage is manufacturing scale, broad appliance distribution and the ability to combine core Midea products with specialized robotics and the Eureka brand. Its cleaning portfolio can move quickly across price tiers, but that breadth creates buyer complexity: group, business unit, brand, regional seller, legal manufacturer and physical factory may be different layers.
Related brand profiles
Company Developments
Verified Timeline
Midea reports RMB 458.5 billion in 2025 revenue
The current investor page also reports RMB 195.9 billion in overseas revenue, 29 R&D centers and 43 major overseas manufacturing bases.
Sources: [1]
Midea expands smart cleaning and robotic product development
The 2024 annual report describes continued product development in cleaning appliances within the Smart Home business.
Sources: [2]
Midea acquires the Eureka brand business from Electrolux
The transaction moved Eureka into Midea Group while leaving Sanitaire and Eureka Forbes outside that ownership answer.
Sources: [5]
World Clean Biz Research
Primary Analysis
Midea’s Past in Cleaning Appliances
Midea’s cleaning appliance history shows how a large appliance group can have manufacturing depth without automatically building a dominant floorcare brand.
6 min read
Midea Group and the Possible Philips Domestic Appliances Acquisition
An analysis of the strategic logic behind market rumors around Midea Group and a possible Philips Domestic Appliances acquisition.
4 min read
A Review of Midea’s Supplier Summit
Midea’s supplier summit offers a view into how large appliance groups manage supplier relationships, quality expectations and industrial-chain coordination.
4 min readResearch Record
Sources
- Midea Group Investors — Midea Group · Accessed Jul 31, 2026
- Midea Group Annual Report 2024 — Midea Group · Published 2025 · Accessed Jul 31, 2026
- Midea GX5 Pro Wet and Dry Vacuum Cleaner — Midea · Accessed Jul 31, 2026
- Midea S8 Series User Manual — Midea · Accessed Jul 31, 2026
- Electrolux divests Eureka brand — Electrolux · Published December 2016 · Accessed Jul 31, 2026
First published: Jul 31, 2026
Last verified: Jul 31, 2026
Last material modification: Jul 31, 2026